Document Type : Research Paper
Authors
1 PhD student in sports management, Gorgan branch, Islamic Azad University, Gorgan, Iran
2 Associate Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
3 Assistant Professor of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran
Abstract
The present research was designed with the aim of investigating the role of digital citizenship behaviors of managers in the organization's virtual environment on the work participation and responsibility of employees, considering the mediating role of media literacy of employees of sports organizations. The current research is a descriptive research which, from the point of view of the goal, is one of the applied researches that was conducted in the field. The current research method is a survey in terms of data collection method. The statistical population of this research includes all employees of the Ministry of Sports and Youth (660 people) and sports federations (1900 people) (total: 2560). According to Cochran's sample size formula, 335 people were considered, but due to the possibility of dropping samples and the questionnaire being distorted, the maximum number of samples (384 people) was used as the research sample. Available sampling method was used in selecting research samples. The data collection tool included 4 standard questionnaires (social responsibility, digital citizenship behavior, media literacy and work participation). Structural equation method was used to examine the data of this research. The entire research analysis process was carried out using SPS version 20 and PLS version 4 software. The results of this research showed that digital citizenship behavior has a significant effect on responsibility (effect=0.254; t=3.105), media literacy (effect=0.243; t=3.610) and work participation (0.234=effect; t=3.779). The results also showed that media literacy has a significant effect on responsibility (effect=0.219; t=3.572) and work participation (effect 0.638; t=17.084).
Keywords
- Ministry of Sports and Youth
- organizational behavior
- media capital
- organizational citizenship behavior
Main Subjects
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