Document Type : Research Paper
Authors
1 دبیر شورای پژوهش اداره کل ورزش و جوانان
2 university azad
3 university pnu
Abstract
This study aims to identify the factors influencing the enhancement of international reputation through sports success, using a mixed-methods approach (qualitative and quantitative). The qualitative component employed thematic analysis, while the quantitative component utilized structural equation modeling. The study population in the qualitative phase included experts in political science and sports management, and in the quantitative phase, it consisted of professors, graduates, and graduate students in physical education across the country. The sample size for the qualitative phase, reached after theoretical saturation, was 12 individuals, and for the quantitative phase, it was 371 individuals. Data were analyzed using SPSS and AMOS version 24.
In the qualitative phase, seven factors were identified as influential in enhancing international reputation through sports success. The quantitative phase revealed that six of these factors had significant effects, prioritized as follows: sports development, international participation, political-media support, economic factors, managerial requirements, and facilities and equipment, with only the environmental factor not showing a significant effect. Therefore, it is recommended that national authorities focus on the identified factors, particularly on developing sports and increasing international participation, and utilize sports diplomacy as a key tool to enhance the country’s international reputation. These actions could improve the global image and support the achievement of the country's foreign policy objectives.
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