Document Type : Research Paper
Authors
1 Master's degree in Sports Management, Gilan University, Gilan, Iran
2 Associate Professor of Sports Management at Gilan University
3 Ph.D. in Sports Management, Gilan University
Abstract
The aim of the current research was to investigate the role of social networks in the team identity of fans of Iran's Premier League football teams with the mediating role of controlling team corruption. This research was quantitative and its approach was correlational. The statistical population of the present study included all the fans of the Premier League football teams. The sample size was estimated to be 270 using Haier et al.'s approach, and to ensure reliability, 300 questionnaires were collected, of which 272 questionnaires were fully answered and analyzed. The random sampling method was simple. The measurement tools of the research included three questionnaires of social networks (Jahanbani, 2017), reduction of team corruption (Zare et al., 2015) and team identity (Shojaei et al., 2016), which content and form validity were confirmed (12 people). In this research, frequency, mean, standard deviation and multiple regression (structural equations) tests were used for data analysis with the help of SPSS and SmartPLS3 software. The results showed that social networks (0.57) and team corruption control (0.42) had a significant effect on the fans' team identity, and social networks (0.64) had a significant effect on corruption control. The findings indicated that sports teams can establish disciplinary systems to encourage or punish players, formulate efficient rules and regulations in league transfers, prevent corruption in the process of recruiting players, and provide transparent facilities to players and team managers. provide the ground for team identification of sports fans.
Keywords
- social networks
- team identity of fans
- control of team corruption
- transparency of rules and regulations
Main Subjects
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