مدیریت ارتباطات در رسانه های ورزشی

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اخبار و اعلانات

طراحی الگوی پارادایمی شفافیت رسانه‌ای بر ایجاد و توسعۀ حکمرانی خوب در ورزش ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران.

2 استاد، گروه مدیریت ورزشی، دانشگاه پیام نور، تهران، ایران.

چکیده

هدف پژوهش حاضر، طراحی الگوی پارادایمی شفافیت رسانه‌ای بر ایجاد و توسعه حکمرانی خوب در ورزش ایران بود. روش پژوهش از نظر راهبرد، کیفی و اکتشافی بود که به روش گراندد تئوری با رویکرد اشتراوس و کوربین و با هدف کاربردی-توسعه‌ای انجام شد. ابزار پژوهش، مصاحبه‌های نیمه‌ساختاریافته و برگه‌های کدگذاری باز، محوری و انتخابی محقق‌ساخته بود که روایی آن توسط اعضای گروه پژوهش تأیید و پایایی آن با معیار پی اسکات 96/0 محاسبه شد. جامعه‌ آماری پژوهش، مدیران و خبرگان مدیریت ورزشی، ارتباطات و رسانه‌های ورزشی بودند که با کمک نمونه‌گیری به روش نظری وارد پژوهش شدند. طی مصاحبه با نفر بیست و چهارم، اشباع نظری حاصل شد و تجزیه‌وتحلیل طی پنج دور مصاحبه تا رسیدن به اجماع نظری در مقوله‌های پدیده‌ مرکزی، شرایط علّی، شرایط زمینه‌ای، شرایط مداخله‌گر، راهبردها و پیامدها انجام شد. نتایج کیفی پژوهش در قالب 41 مقوله، 195 کد مفهومی و 267 گویه در ابعاد شش‌گانه الگوی پارادایمی در نظام ورزش کشور جای گرفت. براساس نتایج کیفی پژوهش، پیشایندها و برایندهای الگوی شفافیت رسانه‌ای در ایجاد و توسعه‌ حکمرانی خوب در ورزش ایران می‌تواند مفید و کاربردی باشند؛ درنتیجه توسعه‌ حکمرانی خوب در ورزش مستلزم اصلاحات ساختاری، راهبردی، مدیریتی و حرفه‌ای در شفافیت رسانه‌ای است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Designing a Paradigm Model of Media Transparency in Creating and Developing Good Governance in Iranian Sports

نویسندگان [English]

  • bahareh nekoonam 1
  • Abolfazl Farahani 2

1 Ph.D. in Sports Management, Department of Sports Management, Payame Noor University, Tehran, Iran.

2 Prof. in Department of Sport Management, Payame Noor, Tehran, Iran.

چکیده [English]

The purpose of this study is to design a paradigm Pattern of media transparency for creating and developing good governance in Iranian sports. The research method in terms of strategy is qualitative and exploratory, with an applied-developmental goal which is from the grounded theory method as outlined by Strauss and Corbin. Data collection was conducted through semi-structured interviews, supplemented by open, axial, and selective coding worksheets developed by the researcher. The validity of the findings was confirmed by members of the research group, while reliability was assessed using the Pi-Scott criterion, yielding a coefficient of agreement between coders of 0.96. The statistical population of the research was the managers and experts the study's statistical population comprised managers and experts in sports management, communication, and sports media. Theoretical sampling was employed, achieving theoretical saturation after interviewing 24 participants. Analysis was conducted over five rounds of interviews, leading to a theoretical consensus on the categories of the phenomenon, which included central concepts, causal conditions, contextual conditions, intervening conditions, strategies, and consequences. The qualitative results were organized into 41 categories, 195 conceptual codes, and 267 items across six dimensions of the paradigm model within the country's sports system. Based on these findings, the antecedents and outcomes of the media transparency model are deemed useful and practical for the creation and development of good governance in Iranian sports. Consequently, advancing good governance in sports necessitates structural, strategic, managerial, and professional reforms in media transparency.

کلیدواژه‌ها [English]

  • Paradigm Pattern
  • Media Transparency
  • Good Governance
  • Development
  • Iranian Sports
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مدیریت ارتباطات در رسانه های ورزشی
دوره 11، شماره 3 - شماره پیاپی 43
اردیبهشت 1403
صفحه 1-18
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  • تاریخ دریافت: 11 مرداد 1401
  • تاریخ بازنگری: 19 مهر 1401
  • تاریخ پذیرش: 29 مهر 1401
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