The interaction of artificial intelligence and strategic management in the future of Iran's sports industry

Articles in Press

Document Type : Research Paper

Authors

1 PhD student of sports management at Urmia University

2 Professor of sports management at Urmia University

3 Assistant Professor of Sports Management, Urmia University

4 Professor of sports management at Payam Noor University

Abstract

The current research was conducted with the aim of investigating the interaction of artificial intelligence and strategic management in the future of Iran's sports industry. This research is applied, survey and exploratory and qualitative approach is based on thematic analysis. The participants of the research were 22 experts in the strategic management and artificial intelligence and professors of sports management who were selected in purposeful and criteria-oriented manner until the research structures reached the level of theoretical saturation. In this research, semi-structured interviews were used to collect information, and for data analysis, thematic analysis method was used with Attride-Stirling (2001) approach. The results of the research showed that the interaction of artificial intelligence and strategic management in the future of the Iran's sports industry is influenced by the two themes of the presence of artificial intelligence related to sports in Iran and the platforms for the adoption of artificial intelligence is in the strategic management of sports and the place of artificial intelligence in the future of strategic management of sports can be seen in four dimensions include the place of artificial intelligence in analysis and investigation, formation of strategy, implementation of strategy and evaluation and control were imagined. Therefore, if the managers and officials of the Iran's sports provide the preparations for the presence of artificial intelligence in the sports as well as the platforms for its adoption, then artificial intelligence can have a high position in the various aspects of the strategic management of Iran's sports industry.

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 29 October 2024

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History

  • Receive Date: 15 August 2024
  • Revise Date: 03 October 2024
  • Accept Date: 29 October 2024

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