Analyzing the capacities of the media in order to develop sports participation of the elderly with an emphasis on social welfare factors

Articles in Press

Document Type : Research Paper

Authors

1 Ph.D. Student Department of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran.

2 Associate Professor department of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran

3 Assistant Professor Department of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran.

4 Assistant Professor Department of Sports Management, Gorgan Branch, Islamic Azad University, Gorgan, Iran

Abstract

The purpose of this research was to analyze the capacities of the media in order to develop the sports participation of the elderly with an emphasis on social welfare factors. A qualitative research with a systematic exploratory approach was chosen. The statistical population included two parts of human resources (professors, managers, seniors) and information sources (books, articles, documents, media). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (18 people). Research tools included systematic library study and structured exploratory interviews. The validity of the instrument was evaluated and confirmed based on the validity of the sample, the opinion of experts and the agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, it included 5 categories and 29 open codes. The results of selective coding showed that 5 main categories or core codes include information, education, culture, monitoring and motivation. Therefore, it can be concluded that; Officials with media partners should design educational and promotional programs suitable for the elderly and broadcast them in mass media so that a culture of support for elderly sports is formed in the society

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 02 June 2024

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History

  • Receive Date: 12 November 2023
  • Revise Date: 27 May 2024
  • Accept Date: 02 June 2024

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