Phenomenology of Understanding and Application of Communication Literacy in Sports Organizations: Key Stakeholders of Iran Liver Federation

Articles in Press

Document Type : Research Paper

Authors

1 Department of Physical Education and Sports Science, Najafabad Branch, Islamic Azad University, Najafabad, Iran

2 Associate Prof of Sports Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran

3 Sport Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran

Abstract

The aim of the current research was to investigate the lived experience of the key stakeholders of the Iranian Liver Federation in the problem of understanding and applying communication literacy, which was done with a qualitative method and a phenomenological strategy. Using purposive sampling, 17 main stakeholders were selected as participants. The method of data collection was semi-structured interview. This research used Husserl's descriptive phenomenological perspective. To analyze the answers to the open questions, the data analysis method of Colaizi (1978) was used. Data storage and management were done using NVivo 11.0 software. Based on the analysis, five main domains or themes were obtained, which are: 1- limited understanding of communication literacy; 2- not very suitable state of developmental competence; 3- Existence of digital divide; 4- Computational thinking lower than expected and 5- Limited knowledge of communication levels. It was found that the main beneficiaries of liver sports are in a good position in terms of understanding communication literacy, but this correct understanding has not led to the application and application of communication literacy in them. It was suggested to create development programs for formative skills such as development of formative skills, critical thinking, problem solving, and algorithmic thinking, promoting the importance of formative skills through promotion, information transfer and training to other stakeholders and related people. These resources should be available to all key stakeholders.

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 07 May 2024

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History

  • Receive Date: 21 October 2023
  • Revise Date: 09 December 2023
  • Accept Date: 07 May 2024

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