مدیریت ارتباطات در رسانه های ورزشی

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ارائه مدل مدیریت رسانه‌‎های ورزشی با رویکرد توسعه دیپلماسی ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار، تربیت بدنی و علوم ورزشی، مؤسسه آموزش عالی ارم شیراز، ایران.

2 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده روانشناسی و علوم تربیتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

3 دکتری مدیریت ورزشی، دانشکده علوم ورزشی و تندرستی، دانشگاه تهران، تهران، ایران.

چکیده

هدف از تحقیق حاضر، ارائه مدل مدیریت رسانه‌های ورزشی با رویکرد توسعه دیپلماسی ورزشی بود. روش تحقیق از نوع کیفی، شیوه داده‌بنیاد و رویکرد تحلیل سیستماتیک می‌باشد. جامعه آماری شامل مدیران سازمان‌های ورزشی، اصحاب رسانه ورزشی و اساتید دانشگاه بودند و نمونه‌گیری به صورت گلوله‎‌‌‌برفی صورت گرفت. جهت جمع‌آوری اطلاعات از مصاحبه نیمه‌ساختاریافته استفاده گردید، که محقق با انجام 17 مصاحبه به اشباع نظری رسید. روائی سؤالات مصاحبه مرحله به مرحله توسط خبرگان تأئید قرار گرفت و پایایی سؤالات از طریق پایایی باز آزمون 94 درصد بدست آمد. با تجزیه و تحلیل داده‌ها توسط نرم افزار مکس‌کیودی‌ای، 465 کد اولیه، 51 مقوله فرعی و 13 مقوله اصلی بدست آمد و طی سه مرحله کدگذاری باز، کدگذاری محوری و کدگذاری انتخابی، مدل تحقیق طراحی گردید. مقوله‌ها بر اساس الگوی پرادایمی اشتراوس و کوربین در محورهای عوامل علی، زمینه‌ای، مداخله‌گر، راهبردها و پیامدها قرار گرفتند. نتایج نشان داد، دیدگاه راهبردی و تعامل‌گرایی، موجب رشد اقتصادی، رشد فرهنگی و شهرت بین‌المللی و در نهایت جهانی‌سازی و دستیابی به قدرت نرم خواهد شد. بنابراین مسئولین باید با ایجاد برنامه ساختارمند و هدفمند، جهت مدیریت رسانه‌های ورزشی بکوشند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Presenting the Model of Sports Media Management with the Approach of Developing Sports Diplomacy

نویسندگان [English]

  • Bahareh Rahmanian Kooshkaki 1
  • Marziyeh Khalifeh Soltani 2
  • Saeed Jafari 3

1 Assistant Professor Department of Physical Education and Sports Sciences, Eram Institute of Higher Education, Shiraz, Iran.

2 Assistant Professor in Sport Management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran.

3 Ph.D. of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

چکیده [English]

The aim of the present study was to present the model of sports media management with the approach of developing sports diplomacy. The research method was qualitative, based on grounded theory and with systematic analysis approach. The statistical population included managers of sports organizations, members of sports media, and university professors in sports sciences, and sampling was done snowball technique. A semi-structured interview was used to collect information, and theoretical saturation was achieved by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions done through the test-retest reliability turned out to be 94%. By analyzing the data by MAXQDA software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding, and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies, and consequences. The results showed that the strategic view and interactionism leads to economic and cultural growth, international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.

کلیدواژه‌ها [English]

  • Sports Media
  • Sports Diplomacy
  • Culture
  • International Relations
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مدیریت ارتباطات در رسانه های ورزشی
دوره 11، شماره 3 - شماره پیاپی 43
اردیبهشت 1403
صفحه 130-147
فایل ها
سابقه مقاله
  • تاریخ دریافت: 24 شهریور 1402
  • تاریخ بازنگری: 28 مهر 1402
  • تاریخ پذیرش: 06 دی 1402
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