In collaboration with Payame Noor University and Iranian Scientific association of sport management

Document Type : Research Paper

Authors

1 PhD student in Sports Management, North Tehran Branch, Islamic Azad University, Tehran, Iran

2 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran

3 Assistant Professor of Sports Management, Shahid Rajaee Tarbiat University, Tehran, Iran

4 Assistant Professor of Sports Management, North Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract

The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, there are three core codes for developing media strategies for the implementation of mentoring programs in the Vice-Chancellor of Physical Education and Health Education. The central code of media strategies before the implementation of mentoring programs, which has the categories of communication, planning, preparation and human resources. The core code of media strategies during the implementation of mentoring programs, which has the categories of information, networking and communication channels, and the core code of media strategies after the implementation of mentoring programs, which includes evaluation and programs It is a media.

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