Sports Media
Maryam Jafari; Taybeh Sadat Zargar; Akbar Afarinesh Khaki; Reza Nikbakhsh
Abstract
The present study aimed to explore the future of elite athletes' lifestyles considering the expansion of social networks. The methodology used in this research was scenario-based planning, designed and implemented in eight steps. Data collection was qualitative, employing interviews, expert panels, ...
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The present study aimed to explore the future of elite athletes' lifestyles considering the expansion of social networks. The methodology used in this research was scenario-based planning, designed and implemented in eight steps. Data collection was qualitative, employing interviews, expert panels, and the Delphi survey method. A total of 20 participants, selected through the snowball sampling method, comprised individuals with specialized knowledge or practical experience relevant to the subject. Additionally, the research utilized MICMAC and Scenario Wizard software for data analysis. The findings of the study were presented in two sections. The first section involved the identification and categorization of key components, drivers, and relevant uncertainties. Five main drivers were identified: commercial and financial opportunities, culture and social responsibility, interaction with media and professionals, development of digital skills, and participation in social and cultural processes. The interrelations and impacts of these factors were analyzed comprehensively. The second section focused on identifying and describing plausible and coherent scenarios based on the identified drivers and uncertainties. Four potential scenarios were developed, with "Complete Development" and "Social and Commercial Recession" emerging as the most significant. Proposed strategies for improving the lifestyle of elite athletes include enhancing commercial opportunities, promoting social responsibility, improving media relations, developing digital skills, and increasing social participation. These findings can guide sports administrators and policymakers in designing effective programs to enhance the lifestyle of elite athletes in the era of social network expansion.
Sayedeh Fatemeh Rezvani; saadat allah salehi
Volume 2, Issue 1 , November 2014, , Pages 36-41
Abstract
This study concerns evaluating informative roles, social participation, education and culturization of Navad TV program from the viewpoint of Isfahan people. The population of this study comprised those Esfhani people watching Navad program. Based on Morgan table, 384 subjects were selected by purpose-based ...
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This study concerns evaluating informative roles, social participation, education and culturization of Navad TV program from the viewpoint of Isfahan people. The population of this study comprised those Esfhani people watching Navad program. Based on Morgan table, 384 subjects were selected by purpose-based method. A researcher-composed questionnaire was employed as the instrument of the study. The given questionnaire was consisted of 42 questions in 4 factors such as Informative Roles, social participation, education and culturization. The expert panel approved the content validity of the questionnaire. A pilot study was conducted to determine the reliability of the study by means of Cronbach's Alpha. It was 0.90. SPSS software was employed to conduct both descriptive and inferential statistics of the research with a significance level of P