Keywords = Sports Marketing
Effect of rewards in Gamification On Enjoyment and Purchase Intention sports consumers in facebook

Volume 12, Issue 4, July 2025, Pages 55-68

10.30473/jsm.2024.68408.1775

zahra asgari gandomani; Hossein Akbari Yazdi; hamid roudbari; rohollah asgari gandomani


Book Review of “Sports Marketing Management”

Volume 11, Issue 3, April 2024, Pages 113-129

10.30473/jsm.2022.64981.1651

mehr ali hematinejhad toli; Sardar Mohamadi; Behnam Asheghi


The impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand

Volume 8, Issue 4, May 2021, Pages 91-104

10.30473/jsm.2020.53236.1422

Abbas Seyfollahi; Seyyed Nasrollah Sajjadi; Ebrahim Alidoust Ghahfarokhi


The Role of IRIB on the Marketing of Iranian Sports Goods with Emphasis on Sports Mix Marketing (P4)

Volume 2, Issue 1, November 2014, Pages 27-35

nargas baktash; taeabah barzagar