Sina Falahati; Mina Hakakzadeh; Mohamad PorRanjbar
Abstract
The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive ...
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The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive themes were identified and then, an interpretive structural model was drawn. The present research community in two sections of thematic and structural interpretative analysis includes professors of sports management and sports media who have published researches in the field of leisure time sports and media (at least two researches) as well as managers and producers of sports media (sports network, sports radio and sports newspapers) that produced and edited programs in the field of leisure time. The measurement tool in the theme analysis section was a semi-structured interview and in the interpretive structural model section, it was a questionnaire.Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM)(Excel software) were used for data analysis.5 organizing themes and 28 basic themes have been identified for the role of the media in the institutionalization of sports activities in Iran's leisure time.The results showed that the subjects of culture-making" and "social" are highly dependent on other subjects and to be more precise, they are in the category of dependent variables. "Informative" and "educational"subjects also have a maximum guiding role and a weak dependence as independent variables. And the motivational content as a variable with minimal dependence and influence are in the category of autonomous factors.
Sports Media
َArash zarei; Shirin zardoshtian; Homayoun Abbasi; Hossein Eydi; lugman emamgholi
Abstract
The purpose of the present study is the media and the transformation of the social mobility path of female athletes: from stereotyping to role modeling. In this study, four categories of creating the development and progress of digital media, changing media consumption patterns, increasing athletes' ...
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The purpose of the present study is the media and the transformation of the social mobility path of female athletes: from stereotyping to role modeling. In this study, four categories of creating the development and progress of digital media, changing media consumption patterns, increasing athletes' tendency to personal branding and changing social and cultural attitudes as causal conditions, multiple career paths in sports, developing educational paths in sports management, developing educational paths in sports management and controlling cultural changes and public perception in media consolidation and transforming the social mobility path of female athletes are considered as the main contextual factors, media and communication factors, and psychological and social factors as intervening categories. Also, four factors of media and promoting culture and values, media and social policies, media and public communication of athletes and the media, and the social role of athletes were selected as the central categories. Considering the set of concepts extracted from the interviews and final codes, the researcher named the sub-category as awareness and education strategy, marketing and advertising strategy to promote social mobility, and social branding strategy for athletes. The last part of the media model and the transformation of the social mobility path of female athletes: from stereotyping to role modeling includes social, economic, cultural, and individual consequences. Therefore, women's participation in sports activities has numerous positive consequences at the social, economic, cultural, and individual levels.
Sports Media
Bahareh Rahmanian Kooshkaki; Marziyeh Khalifeh Soltani; Saeed Jafari
Abstract
The aim of the present study was to present the model of sports media management with the approach of developing sports diplomacy. The research method was qualitative, based on grounded theory and with systematic analysis approach. The statistical population included managers of sports organizations, ...
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The aim of the present study was to present the model of sports media management with the approach of developing sports diplomacy. The research method was qualitative, based on grounded theory and with systematic analysis approach. The statistical population included managers of sports organizations, members of sports media, and university professors in sports sciences, and sampling was done snowball technique. A semi-structured interview was used to collect information, and theoretical saturation was achieved by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions done through the test-retest reliability turned out to be 94%. By analyzing the data by MAXQDA software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding, and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies, and consequences. The results showed that the strategic view and interactionism leads to economic and cultural growth, international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.
Salar Moradi; Fardin Mostafaee
Volume 1, Issue 4 , September 2014, , Pages 55-60
Abstract
The culture governing people is affected by different social factors. These factors could affect beliefs, attitudes, and performances. One of these factors is sport. Sports festivals and activities are manifestations of social organizations and as factors affecting the formation of policies and domestics ...
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The culture governing people is affected by different social factors. These factors could affect beliefs, attitudes, and performances. One of these factors is sport. Sports festivals and activities are manifestations of social organizations and as factors affecting the formation of policies and domestics and foreign relations, could involve various social, cultural and communication functions and leave numerous effects. This research, being analytical-descriptive deals with the role of sport in developing cross-cultural and social communications. An analysis of theories and research basics indicates that sport and sports competitions have a major role in understanding participation and synergy among people, accountability and creation of social aptitudes, strengthening of social communications, strengthening of solidarity and social participation, promotion of mental and physical health, development of social and human ethics, strengthening and promotion of economic, social, cultural and human resources, expansion of relations among nations and cross cultural communications and enhancement of mutual understanding and expansion of peace.