Sports Media
Fatemeh Javadi; Adel Afkhar; Majid Solimani
Abstract
The current research was designed and implemented to examine the role of social media in the success and continuity of private sports clubs. This study utilized a descriptive-survey approach for its practical purpose, employing a mixed method for data collection. In the qualitative portion, the research ...
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The current research was designed and implemented to examine the role of social media in the success and continuity of private sports clubs. This study utilized a descriptive-survey approach for its practical purpose, employing a mixed method for data collection. In the qualitative portion, the research population included sports management professors who had conducted at least two studies related to media and sports clubs, as well as managers of public and private sports clubs with doctoral degrees. Purposeful sampling was employed for this segment. In the quantitative portion, the statistical population consisted of all managers of public and private sports clubs in Hamadan city, totaling 109 individuals. The research tools included semi-structured interviews and questionnaires. For analyzing the qualitative data, open, axial, and selective coding methods were utilized, while structural equation modeling was applied in the quantitative analysis. The results yielded two general components: social media and the success and continuity of sports clubs. Additionally, the findings indicated that the research model demonstrated a good fit. Consequently, managers of private sports clubs should prioritize improving their management systems, enhancing financial support, and utilizing expert human resources to achieve significant success in their endeavors.
Morteza Rezae soofi; Abbas Shabani
Volume 1, Issue 3 , May 2014, , Pages 43-49
Abstract
Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate ...
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Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate the effect of mass media on the financing of the exercise. The method used in this study was descriptive- analytic with an applied nature and purpose. Collection method in this study was library studies and data collected by questionnaire. Several physical education professors were employed to determine the validity of the questionnaire survey .After their comments, the questionnaires were approved. To measure the reliability, the Cronbach's alpha in a small part of the Statistical Society (18n) was used and it was 0.90. The study population consisted of athletic supporters, private sector, public sector sponsors, board sports in Central Province, administration staff, Youth and Sports of the Markazi Province and faculty members of Markazi University, respectively.Sample of 80 patients, 71 completed the questionnaire correctly and were received and analyzed. For statistical analysis, data were analyzed using descriptive and inferential statistics. Inferential statistics, Friedman test was used to rank the items. The results showed that mass media in our country played a slight role in supporting financial resources, marketing and development of sports industry, as mass media has been resided in the middle rank. Therefore, it necessary to consider mass media in order to revise financial resource support and marketing of mass media and the laws of television rights.