Sports Media
Vahid Makizadeh; hossein mansoori; Foujan amiri; ali tizroo
Abstract
The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports ...
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The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports tourists of Qeshm Island in the second half of 1401, and 300 people were selected as a sample using convenience sampling method. Measurement tool was information attitude of electronic word of mouth questionnaire (Mehood., Liang & Gu, 2018), information needs (Cho and Kim, 2011), social presence (Kim et al., 2019), information usefulness of electronic word of mouth (Li., Hu., Hang, 2023), information acceptance of electronic word of mouth (Khwaja., Mahmood & Zaman, 2020) and travel intention (Mehood., Liang & Gu, 2018) that validity was confirmed through content validity and convergent validity, as well as their reliability through Cronbach's alpha coefficient. Confirmatory factor analysis and examination of effects and relationships were analyzed at the error level of 5% using SPSS and AMOS software. The findings showed that the information needs and attitude towards the information of electronic verbal recommendations have a positive and significant effect on the perceived usefulness of the information. Also, the perceived usefulness of information has a positive and significant effect on the acceptance of information, and the acceptance of information also has a positive and significant effect on the travel intention of sports tourists.
Sport Communication
Shahzad Sadat Hashemi; Rahim Ramezani nejad; Mehdi Mahmoudi Yekta
Abstract
A B S T R A C T The purpose of this research was to develop a framework for inter-organizational relations in the development of sports tourism. A qualitative research method was chosen with a systematic exploratory approach. The statistical population of the research included two parts of human resources ...
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A B S T R A C T The purpose of this research was to develop a framework for inter-organizational relations in the development of sports tourism. A qualitative research method was chosen with a systematic exploratory approach. The statistical population of the research included two parts of human resources . Sufficient number of interviewees and information sources were selected purposefully and based on reaching theoretical saturation. The research tool included semi-structured exploratory interviews along with a systematic library study. The validity of the tool was evaluated and confirmed based on the practical merit, legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method (open, selective and thematic) with thematic analysis approach was used. The final conceptual framework included 118 components, 37 dimensions, 14 perspectives and 6 general themes. General themes and perspectives in a chain and interrelationship including organizational networking capacities in the development of sports tourism, organizational ecosystem challenges in the development of sports tourism, inter-organizational networking strategies in sports tourism, alignment of organizational networking levels. in sports tourism, the processes of inter-organizational networking in sports tourism and the functions of the organizational network in the development of sports tourism. Based on the findings of the research, it can be said that if sports and non-sports organizations participate in sports tourism plans and programs, it will improve their social image and play their role in the field of sports.
Sport Advertising
Mirsardar Rezvani; Mohammadrahim Najafzadeh; jafar barghi moghaddam; hamid janani
Abstract
The present research was conducted with the aim of designing an internet marketing model based on understanding of technology acceptance in attracting sports tourists. This research is descriptive-survey and applied. The statistical population included sports tourists who had chosen East Azerbaijan province ...
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The present research was conducted with the aim of designing an internet marketing model based on understanding of technology acceptance in attracting sports tourists. This research is descriptive-survey and applied. The statistical population included sports tourists who had chosen East Azerbaijan province as their sports tourism destination during 2022, and their number was around 3600 people, based on Cochran's formula and with non-probability and accessible sampling method, the sample size was obtained 347 people. To collect data, Davis' technology acceptance questionnaire (1989), Ramzanian's Internet marketing (2013) and Gibb's customer acquisition (2005) were used. In order to analyze the data, Pearson's correlation, structural equation modeling and Sobel were used in SPSS and Amos software at a significance level of 0.05. The results of the research showed that there is a positive and significant relationship between internet marketing, understanding of technology acceptance and tourist attraction (p<0.05), the research model has a good fit and internet marketing (p=0.001; t=7.69) and the understanding of technology acceptance (p=0.001; t=9.01) on attracting tourists and the understanding of technology acceptance also has a positive and significant effect on internet marketing (p=0.001; t=9.70) and internet marketing plays a mediating role in the impact of the perception of technology acceptance on the attraction of sports tourists (p=0.001; t=7.86). Therefore, if the increase in the understanding of the usefulness and ease of using technology by tourists is accompanied by the use of appropriate internet marketing by the marketers of the sports tourism industry, sports tourists will increase day by day.
Sport Communication
Abolfazl Gerami; Seyed Ehsan AmirHoseni; Farhad Rad
Abstract
The aim of the present research was to present a model for the development of smart sports tourism with the Internet of Things in Iran. The research method was a sequential exploratory (qualitative-quantitative) mixed method. The qualitative population included university professors familiar with the ...
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The aim of the present research was to present a model for the development of smart sports tourism with the Internet of Things in Iran. The research method was a sequential exploratory (qualitative-quantitative) mixed method. The qualitative population included university professors familiar with the Internet of Things (who had conducted research in this field), experts in the Internet of Things at the Iran IoT Center, and some sports tourism managers who had experience using the Internet of Things. Sampling in the qualitative section was done using purposeful sampling, snowball sampling, and theoretical saturation techniques (20 individuals). Data analysis for the interviews was conducted using coding methods. The quantitative population in this research was the same as the previous section (50 individuals) with a total sample. A researcher-made questionnaire based on the qualitative section was used to collect information in the quantitative section, which was divided into two main parts: demographic characteristics and related questions. This questionnaire consisted of 59 items and was in the form of six main components with a five-point Likert scale (from very high with a score of 5 to very low with a score of 1). In the qualitative section of the research, it was determined that the concepts were identified in the form of 59 conceptual codes and were placed within the six dimensions of the paradigm model. In the quantitative section, it was also determined that each of the six main components of the research had an appropriate fit. The use of the Internet of Things, considering its numerous benefits, is very useful and necessary for the growth of the country's sports tourism industry. Therefore, it is advisable for the country's sports tourism managers to make use of Internet of Things techniques.