Sport Communication
Morad Roumiani; Seyed Mohammad Hossein Razavi; Rasool Norouzi Seyed Hossini; Morteza Dousti
Abstract
The aim of this research is to analyze the role of gender in the psychological characteristics of Iranian gamers.The research method is descriptive-analytical which was conducted in the field.The statisticalpopulationof the present study consistsof Iranian gamers.Questionnaireswill be distributed among ...
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The aim of this research is to analyze the role of gender in the psychological characteristics of Iranian gamers.The research method is descriptive-analytical which was conducted in the field.The statisticalpopulationof the present study consistsof Iranian gamers.Questionnaireswill be distributed among the research samples from the available sampling method and in the form of online distribution.ThedatacollectiontoolwasademographicformandDASS-21stress-anxiety-depression questionnaire.In order to analyze the data,descriptive statistics and Levin's test (checking the equality of variances of the research variables)were used.Thetwo-way analysis of variance test was used to investigate the gender psychological characteristics of male and female gamers. Based on the results,it can be said that there is a significant difference between the average depression of the two groups of men and womenbasedontheamountofparticipation(timeplayed perweek)(Sig=0.002,F=4,510=4.198);In other words, gender and the amount of participation have a significant effect on the level of depression of people.Also,the results show that there is a significant difference between the average anxiety of the twogroupsofmenandwomenbased on the amount of participation(timeplayedperweek)(Sig=0.003,004/4=(4,510)F).Thismeans that genderand the level of participation have a significant effect on the level of anxietyat the same time.Based on the results of the two-way analysis of variance,itwas observed that there is a significant difference between the average stress of the research samples of the two groups of men and women based on the amount of participation(timeplayedperweek)(Sig=0.013,(4=3.197)F,510). The finding means that genderand the level of participation have a significant effect on the level of stress of peopleat the sametime. Therefore, the eSports Association should strive to create a safe and healthy environment for all players.
Sports Media
fatemeh dehpasi; Morteza dehpasi
Abstract
The purpose of the current research is to analyze the media, social and personality aspects of the legend of wrestling. The research method was mixed and sequential exploratory. The interviews were used in the qualitative part and Delphi method was used in the quantitative part. The research population ...
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The purpose of the current research is to analyze the media, social and personality aspects of the legend of wrestling. The research method was mixed and sequential exploratory. The interviews were used in the qualitative part and Delphi method was used in the quantitative part. The research population in the qualitative part was specialists in media and sports marketing, professors and experts in the field of wrestling. The sampling method was purposeful and snowball until theoretical saturation was reached, and 19 interviews were conducted at the end. The research tool in the quantitative section was a questionnaire with 3 indicators and 66 criteria which was answered by 12 experts in the form of a two-step Delphi questionnaire.In the qualitative section, MAXQDA 2020 software was used to code and present the model, and in the quantitative section, SPSS version 26 software was used for descriptive analysis. The findings showed that the important components in the media and political dimension include: presence in radio and television, being away from the gossip, excellent communication with the environment outside of sport. in the personality dimension: healthy lifestyle, heroic character, being philanthropic, interested in the wrestling family and the Social personality, having a sense of responsibility towards the happenings of the society, considering himself a part of the people in the society. According to the results, it is suggested that Hasan Yazdani to teach wrestling coaches as teacher.
Sport International Relations
mina bagheri; Morteza Dousti; Mahboubeh Abedi
Abstract
The purpose of this research was The conceptual framework of the function of diplomacy and soft power based on sports in Iran's national brand. The research method was qualitative using grounded theory, which was done in three stages: open coding, central coding, and selective coding. The statistical ...
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The purpose of this research was The conceptual framework of the function of diplomacy and soft power based on sports in Iran's national brand. The research method was qualitative using grounded theory, which was done in three stages: open coding, central coding, and selective coding. The statistical population of the research was 12 people who were experts on the issue of sports washing, soft power, which continued until the theoretical saturation of the interview was reached. The sampling method was purposeful and snowball. In order to measure the reliability of the research, intra-subject agreement was used, which was reported as 73%. Considering that it was higher than 60%, the reliability of coding was confirmed. The results of the research showed the image and accreditation, the requirements and importance of sports communication, the capabilities of sports diplomacy, needs and expectations, sports infrastructure, etc., human resources and... (background conditions), managers' attitude and thinking, structural and process barriers, political issues, economic issues, cultural factors and... (intervening conditions), education and culture building, internal and external organizational interactions, management strategic, research and innovation, cultural development of sports teams and hosting international events and... (strategies) and finally the development of peace, friendship and security, cultural and social achievements, development of championship and professional sports, development of sports infrastructure, development of international interactions, reduction of political isolation and economic sanctions, etc. (consequences), were among the most important research variables from the point of view of specialists and experts.
Sport Advertising
farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection ...
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investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection tools were semi-structured interviews and review of research literature. A set of codes and concepts were collected through open coding and important categories were obtained. In the axial coding stage, relationships were established between the categories obtained in the open coding stage and these categories were determined in 6 titles and in the form of a paradigmatic pattern. In the next stage, 85 concepts were obtained through open coding, which created 56 subcategories by categorizing these codes. In the axial coding stage, 16 main categories were classified. The results showed that in causal conditions, costs paid by fans using technology, website security and comparing the cost and benefit of technology in sports marketing; in the axial category of technology in sports marketing; in contextual conditions, desirability of income from wrestling through technology, desirability of income through marketing and profit from technology; in interfering conditions unfamiliarity of organizers and managers with the digital space caused them to have less inclination towards technology. In strategies, creating a virtual space, creativity and entrepreneurship in marketing development, organizing online predictions, using modern technology in the sports hall and internet advertising and in consequences positively behaving fans play a role. Based on the findings, wrestling officials need to use various technologies in the field of wrestling marketing.
Taghi Ashouri; Morteza Dousti; Seyed Mohammadhossein Razavi; Abolhasan Hosseini
Volume 10, Issue 2 , February 2022, , Pages 85-102
Abstract
This study aimed to identify and prioritize sports entrepreneurship opportunities in the field of media. In terms of strategy, it used a mixed method approach (qualitative and quantitative) with an exploratory-sequential design, and in terms of purpose, it employed an applied-developmental design. The ...
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This study aimed to identify and prioritize sports entrepreneurship opportunities in the field of media. In terms of strategy, it used a mixed method approach (qualitative and quantitative) with an exploratory-sequential design, and in terms of purpose, it employed an applied-developmental design. The statistical population in the qualitative part included 17 sports management professors and researchers in the field of media, selected based on the purposeful sampling method using a theoretical approach. In the quantitative part, 384 graduates in different sports sciences and physical education majors were recruited using stratified random sampling. Research instruments contained library studies, semi-structured interviews continued till reaching theoretical saturation and consensus, and a researcher-made questionnaire with a 5-point Likert scale to determine the importance of each entrepreneurial opportunity in the field of media. The research team confirmed the face validity of the questionnaire. Moreover, its reliability was confirmed with Cronbach''s alpha of 0.70 and composite reliability of 0.76. Data analysis was done by performing exploratory and confirmatory factor analysis and variance-based structural equation modeling using Smart PLS 2 and SPSS statistical software. The importance and priority of the dimensions of sports opportunities in the media were as follows: 1. Cybermedia, 2. Print media, 3. Digital media, and 4. Electronic media. The results of this study showed the high diversity of entrepreneurial opportunities in different fields, start-up costs, geographical regions, time, etc. One can take substantial steps to improve the sport in the country by recognizing the entrepreneurial opportunities and planning them. Those in charge of entrepreneurship and sports can help improve the sport by considering these opportunities in their short- and long-term planning and policy-making.
ali mohsenifar; morteza dousti
Abstract
Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the ...
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Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting. This was an applied research, and the method for collecting information and data was in a desk (library) way and, based on advertising tariffs, obtained from the IRIB website. Then, using the data obtained from the advertising tariff, Data analysis is based on Excel software. The results indicate that IRIB's revenue from advertising of NAVAD program in the year 2018 was $ 5 billion and 400 million Tomans per week, $ 21 billion and 600 million Tomans per month, and $ 1 trillion and 123 billion and 200 million Tomans per year, respectively. Thus, according to the research findings, IRIB officials are suggested to increase their advertising revenue from ads of the program with an emphasis on planning and re-broadcasting the NAVAD program from Channel 3 (TV 3).