In collaboration with Payame Noor University and Iranian Scientific association of sport management
Volume 11 (2023-2024)
Volume 10 (2022-2023)
Volume 9 (2021-2022)
Volume 8 (2020-2021)
Volume 7 (2019-2020)
Volume 6 (2018-2019)
Volume 5 (2017-2018)
Volume 4 (2016-2017)
Volume 3 (2015-2016)
Volume 2 (2014-2015)
Volume 1 (2013-2014)
Sports Media
Quantitative Content Analysis of Research Trends Related to Public Sports From 2011 to 2020

leila beirami jeghanab; rahim ramezani nejad

Volume 11, Issue 3 , April 2024, , Pages 34-52

https://doi.org/10.30473/jsm.2022.63772.1616

Abstract
  The aim of this study was to identify the content characteristics of scientific research articles related to sports for all from 2011 to 2020. This research employed a descriptive strategy, content analysis for implementation, and documentary data collection. The statistical population included all scientific ...  Read More

Brand Image with Emphasis on the Leading Factors of Sports Celebrities in Media Advertising

Leila Beirami jeghanab; Javad Karimi; Maryam Hosseini

Volume 7, Issue 2 , December 2019, , Pages 29-39

https://doi.org/10.30473/jsm.2019.46828.1330

Abstract
  The aim of this study is to brand image (visualization) with emphasis on the guiding factors of sport celebrities in media advertising. the research method is descriptive - survey and it is applicable in terms of purpose. Sample size was estimated at 385 persons according to the Cocran formula. In order ...  Read More