Sports Media
leila beirami jeghanab; rahim ramezani nejad
Abstract
The aim of this study was to identify the content characteristics of scientific research articles related to sports for all from 2011 to 2020. This research employed a descriptive strategy, content analysis for implementation, and documentary data collection. The statistical population included all scientific ...
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The aim of this study was to identify the content characteristics of scientific research articles related to sports for all from 2011 to 2020. This research employed a descriptive strategy, content analysis for implementation, and documentary data collection. The statistical population included all scientific research articles available in the scientific databases of Jihad Daneshgahi, Normagz, and sports management research journals, using keywords such as "sport for all," "sports participation," "leisure," and "citizenship sports." The research sample consisted of 271 articles, which represented the entire statistical population. Descriptive statistics, Excel, and SPSS-22 software were utilized for data analysis. The results revealed that the highest percentage of thematic categories pertained to the concept of "sport for all," with 46.1% of the articles focusing on the macro level and 45.4% at the city level. The majority of the research was published in 1396 and 1397, and Javadipour emerged as one of the most prolific writers. Additionally, 94.8% of the articles had multiple authors, with at least one female author in 51.7% of cases. In terms of job field, 22.9% of the research was unrestricted to specific classes, while 13.3% focused on managers and employees. From an organizational perspective, 56.1% of the research was conducted in a combined form, and 17.3% was affiliated with the Ministry of Science, Research, and Technology. Regarding age and gender, most articles did not emphasize specific categories. The majority (73.43%) of the articles utilized the quantitative method, while 11.4% employed statistical methods such as factor analysis and structural equations, and 67.2% utilized questionnaires. Furthermore, 52.7% of the article sources were in Latin, and the Journal of Strategic Studies in Sports and Youth had the highest number of publications in this field. Based on the results, it is recommended that future research in this field incorporate mixed and qualitative studies. Additionally, it is suggested that sports officials, particularly those in the Federation of Sport for All, implement precise and long-term policies for the development of sports for all, in coordination with relevant organizations. This should involve leveraging the potential capacity of domestic science and sports specialists, as well as adopting successful models from other countries to advance the country's health through sports.
Leila Beirami jeghanab; Javad Karimi; Maryam Hosseini
Abstract
The aim of this study is to brand image (visualization) with emphasis on the guiding factors of sport celebrities in media advertising. the research method is descriptive - survey and it is applicable in terms of purpose. Sample size was estimated at 385 persons according to the Cocran formula. In order ...
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The aim of this study is to brand image (visualization) with emphasis on the guiding factors of sport celebrities in media advertising. the research method is descriptive - survey and it is applicable in terms of purpose. Sample size was estimated at 385 persons according to the Cocran formula. In order to collect data, the questionnaire was used. Validity and reliability of the questionnaires were approved. The data were analyzed by using the LISREL software by path analysis test. The Results showed that the effect of celebrity on brand image is 0.12, the proportion of celebrity on brand image is 0.27 and the activity of celebrity on brand image is 0.28. Therefore, we conclude that using sport - based people in advertising does not involve increasing sales and achievement; famous sport celebrities have more acceptance and effectiveness when customers select a product in search of a form of imitative relationships and similarity with salient and specific characters. For the sake of fame, glory and other achievements as reference groups and by providing image, credit and reputation to a business company, they increase the awareness of the audience, encourage them to buy products that will eventually succeed in the business company.