Sports Media
Zhaleh Memari; sekineh hashemi; fallahkazemi فلاح کاظمی
Abstract
The role of media networks in managing and strengthening the status of sports activities and guiding people towards sports is undeniable. This study aimed to investigate the content of sports radio network programs and quality improvement strategies. This research was a descriptive and content-analysis ...
Read More
The role of media networks in managing and strengthening the status of sports activities and guiding people towards sports is undeniable. This study aimed to investigate the content of sports radio network programs and quality improvement strategies. This research was a descriptive and content-analysis type. The statistical community was dedicated to Iranian sports radio network programs. For analysis, the programs broadcast from April 21 to May 21, 2023, were selected as a total number.
The findings of the research were placed in two main categories and eleven sub-categories; the category "content review of sports radio network program" has two "function-based" sub-categories and "goal-oriented." Four subcategories of news, entertainment, awareness, and criticism related to the "function-based" subcategory and three subcategories of women, specialized fields, and age groups related to the "purpose-based" subcategory were reported. Also, the other category included "quality strategies," and this category had two sub-categories: "related to the media" and " related to organizations and government officials."
In general, the results showed that the coverage of the sports radio network was more in the news and entertainment group than in the information and criticism group. Therefore, it is necessary to carry out special planning in line with public/recreational sports programs, programs related to women in sports, and programs suitable for other age groups, especially children and veterans, by policymakers and experts in this field.
Maryam Falah Kazemi; Nahid Atghia
Abstract
In today's organizations, knowledge sharing is so important that knowledge itself is not power, and what gives power to the organization is the knowledge that employees share. Therefore, the purpose of this study was to investigate the effect of information technology on knowledge sharing through communication ...
Read More
In today's organizations, knowledge sharing is so important that knowledge itself is not power, and what gives power to the organization is the knowledge that employees share. Therefore, the purpose of this study was to investigate the effect of information technology on knowledge sharing through communication satisfaction in sports and youth departments of Gilan and Mazandaran provinces. Therefore, the purpose of this study was to investigate the effect of information technology on knowledge sharing through communication satisfaction in sports and youth departments of Gilan and Mazandaran provinces. The research method was descriptive-correlational and the statistical population of this study was all employees of sports and youth departments of Guilan and Mazandaran provinces, numbering 250 people, of which 214 questionnaires were collected. Three standard questionnaires of Mitik et al. (2017), Dan and Hazen (1997) and Hemmati (2010) knowledge sharing with Cronbach's alpha were used, respectively. Based on the structural equation model, the relationships between the variables had an acceptable fit and showed that there is a significant relationship between information technology and knowledge sharing, information technology and communication satisfaction, communication satisfaction and knowledge sharing. The mediating role of communication satisfaction due to information technology and knowledge sharing was also confirmed. Conclusion Managers of sports and youth departments to improve knowledge sharing performance in the organization should use information technology to increase employee communication satisfaction to provide sufficient incentive to share knowledge.
Leila Ghorbani Ghahfarokhi; Maysam Asgarshamsi; Seyd Abbas Tabatabaei; Mahnaz Havasel; Pari Farajizade; Maryam Fallah kazemi
Abstract
The purpose of this research is quantitative assessment of the virtual websites of Iran's top sports clubs. Descriptive-analytical method used to describe and evaluate quantitatively the content of Iran football, basketball and volleyball sport clubs websites. The statistical population include all the ...
Read More
The purpose of this research is quantitative assessment of the virtual websites of Iran's top sports clubs. Descriptive-analytical method used to describe and evaluate quantitatively the content of Iran football, basketball and volleyball sport clubs websites. The statistical population include all the official websites of all clubs and the statistical sample of the five clubs in the Premier League football, basketball & volleyball clubs (Official websites of 15 clubs) in 2017-2018 season. The method of sampling was theoretical (judgmental). The research tool was a researcher-made instruction coding sheet and its validity were confirmed by the professors specializing in marketing and sports media and its reliability was obtained by the coefficient of agreement between coders by the P-Scott formula (0.91). To analyze data, descriptive statistics (percentages, averages) were used. The results showed that the average percentage of football clubs' sports websites in each of the 4 domains of speed, content, navigability and accessibility were higher than the sports club websites in the volleyball and basketball premier league. The official website of the Mahram Basketball Club, the 24 items, the Saipa Club website, 23 items and the Zobahan Club website, covered, 22 items of 34 items of evaluations in the 4 domains mentioned. None of the 15 websites reviewed had a newspaper review, lens tool, ticket sales and the pop up advertisements. Sports managers of Iran's top sports clubs should, in addition to identifying issues, existing problems and limitations, have a futuristic approach to identify, discover new opportunities in exploiting the massive media capacity of the club's official website, and directing fans and the club's economic activities to innovation and creating value in sport.