Sports Media
Masoud Darabi; Seyed Mortrteza Azimzadeh; Mohammad Keshtidar; Houriyeh Dehghanpouri; Omid Asgari
Abstract
No matter what you do or promote, a poster is an effective and visually impactful way to share your keywords and get your audience excited about what to expect. Therefore, now that it is clear that posters are one of the most effective ways to communicate with the audience, in this research, a look at ...
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No matter what you do or promote, a poster is an effective and visually impactful way to share your keywords and get your audience excited about what to expect. Therefore, now that it is clear that posters are one of the most effective ways to communicate with the audience, in this research, a look at some of the factors influencing the design of posters in sports events has been taken. In this research, a combination of interviews and questionnaires have been used to identify the factors influencing the innovative design of sports Olympiad posters; Therefore, the current research was conducted using the Delphi-Fuzzy technique. First, using qualitative data obtained from exploratory studies, including the review of exploratory texts and semi-structured exploratory interviews, in which the interview questions were predetermined and similar questions were asked to all respondents. Validity and reliability in the qualitative part were confirmed using the CVR coefficient and the Kappa-Cohen test. Based on this, the factors affecting the innovative design of sports posters were determined, So, after extracting the factors, they were evaluated using field research. The statistical population of this research is brand design, advertising, and marketing experts with master's and doctorate degrees, as well as senior managers and experts in student sports in the country, which according to the purpose of the research, sampling in this research is targeted. According to the targeted sampling method, the sample size includes 20 high and middle managers of sports organizations. The results of the de-fuzzified average difference of the experts' opinions in both stages were less than 0.1. The experts reached a consensus regarding the factors affecting the innovative design of sports posters and identified and confirmed 71 factors. For the innovative design of sports posters, it is possible to do many creative works in which the designer's art is also involved. Of course, the influence of the designer's art will be seen when the factors identified in the current research and the framework of poster design for sports events are considered.
Mohammad Rasoul Khodadadi; Houriyhe Dehghanpouri; Mehdi Saderioskoyi
Abstract
Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population ...
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Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population was all sport management specialists, media professionals and also members of table tennis board in East Azerbaijan province; (210 persons). The sample size was estimated 132 people by Morgan table. Random cluster sampling was used. Data collection has been done through library studies and questionnaires. Questionnaires included media communication and advertisement questionnaire of Abdavi et al. (1395),Standard Financial Inventory Questionnaire of Arnold et al. (2002), and a questionnaire on the role of media in attracting financial resources of Fallah and Aga Khani (1395). Validity and reliability of questionnaires used by researchers in various researches have been confirmed and approved. After collecting data, data was analyzed using SPSS21 and Excel 2010 software for descriptive and inferential statistics. In the inferential statistics section, The Wilk's test was used to verify the non-standardity of the data. The linear regression test was used to test the hypotheses and friedman ranking test for component ranking. The significance level for all analyzes was considered as P <0. 05. The results showed that media communications and advertising could positively and significantly predict the attraction of public resources, the attraction of private sector sponsors, advertising revenue during the tournament, the income of the sports competitions, and marketing and the introduction of services and products. According to the results, it can be stated that media and its various roles are essential elements in advertising and sponsorship; Therefore, if investments, sponsors, advertising, media and sports are placed in a positive and principled interaction together, they will grow and expand together and as the result, will engage in different sectors of society, and will cause development of sports in the country.