Sports Media
Rezgar Pourmarouf; Ali Afrouzeh; Mohammad Pourkiani
Abstract
In this study, the AIDA model (attention, interest, desire, and behavioral action) and TAM (technology acceptance model) were used to explain the behavior of consumers of sports products through augmented reality shopping applications familiar on social media. Thus, the present study aimed ...
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In this study, the AIDA model (attention, interest, desire, and behavioral action) and TAM (technology acceptance model) were used to explain the behavior of consumers of sports products through augmented reality shopping applications familiar on social media. Thus, the present study aimed to investigate the impact of social media on the process of using augmented reality shopping applications by customers of sports products emphasizing the AIDA and the TAM models. The present study was descriptive and correlational in terms of nature. Convenience sampling was used. The samples were selected among those who were familiar with augmented reality shopping applications through social networks and had experience using augmented reality shopping applications. AIDA and TAM model questionnaires were used as research tools. To analyze the data and assess the direct and indirect effects of variables, structural equation modeling was used in PLS4 software. The results revealed that attention and interest have a positive and significant impact on behavioral beliefs in the technology acceptance model. Thus, it can be concluded that social media acts as an external element in the process of accepting augmented reality shopping applications. It promotes a mediating role in creating the desire to use applications by positively affecting users' attitudes toward accepting new technology. The promotion of augmented reality shopping applications in social networks can facilitate the process of familiarity with using these applications. Research and development companies in Iran can draw the attention of users toward the use of these platforms by adding various sports options to the product menu of augmented reality shopping applications.
Hamid Ghasemi; Mohammad Pour Kiani; Mahnaz Sabagh Novin
Volume 5, Issue 4 , July 2018, , Pages 89-100
Abstract
The aim of this research is Comparison of International Relations Department of National University Sports Federations in worldwide range. We compared the structure of organizations, human resources,financial, correspondances and regulation of all federations with concentration on International Relations ...
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The aim of this research is Comparison of International Relations Department of National University Sports Federations in worldwide range. We compared the structure of organizations, human resources,financial, correspondances and regulation of all federations with concentration on International Relations Department with Iran federation. The strategy of this research is combination of descriptive and qualitative.We used survey and did interview with expert of sports field. The Society of this reseach consist of all 167 members of FISU and the active countries in International Relations( available to answer other national federation correspondence),15 countries choosed non-random targeted as case study. Also, 5 experts were chosen non-random for interview. In order to collect the information in survey, a confirmed validity and realibity quastionnare was made by researcher and for interview, semi-cunstructed questions based on criteria of study was asked. Important results of this research shows: The structure of Iran federation need committee and association like International Relations Committee regarding to FISU structure.To develop the International Relations, we should make a plan to get the effective international position. Regarding to experts idea,in compare of other federations, it is important to use two languages website and publication in National University Sports Federation of Iran.