Communication Management in Sport Media

In collaboration with Payame Noor University and Iranian Scientific association of sport management

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Volume 11 (2023-2024)
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Author = نگار قلی پور

Number of Articles: 2
The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty

Negar Gholipour; Mohamad Khabiri; Hosein Eidi

Volume 7, Issue 3 , May 2020, , Pages 43-54

https://doi.org/10.30473/jsm.2019.43129.1292

Abstract
  The aim of this study was to investigate the effect of brand identification on brand evangelism football teams in social media with the role of mediator brand loyalty. The participants were physical education student in State and Azad universities in Mashhad. 300 individuals were randomly selected as ...  Read More
The analysis of effective factors on the production of sport programs in Gilan province broadcast
Volume 3, Issue 3 , June 2016, , Pages 53-65

Abstract
  The objective of this study was the recognition of inner and outer environment the production of sports programs in Gilan province broadcast by using SOWT model. The research method was a descriptive and survey type and the Statistical Society included 60 managers, experts and manufacturers of sports ...  Read More