abbas asadi; Morteza Rezaee Soufi
Volume 2, Issue 3 , June 2015, , Pages 49-54
Abstract
With regard to prevalence of overweight and possible effectiveness of media advertisements on purchase of losing weight sport products, the current study survey the role of advertisements mass media such as TV, radio and journals on purchase of losing weight sport products in female physical education ...
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With regard to prevalence of overweight and possible effectiveness of media advertisements on purchase of losing weight sport products, the current study survey the role of advertisements mass media such as TV, radio and journals on purchase of losing weight sport products in female physical education and non physical education students. The participants were 48 female physical education and 48 female non physical education students from the payame noor university, center of Rasht. The research method was designed based on descriptive study and data collection by using purchase of losing weight sport products questionnaire, Esfahani et al (2012) with reliability of 0.79. The results indicated that, the role of the media especially TV in informing about the people awareness was desirable, but there were undesirable for radio and journals. Also, the media's roles in convincing individuals and in buying toward losing weight sport products were undesirable. sport products were undesirable
abbas asadi; morteza rezaei soufi
Volume 2, Issue 1 , November 2014, , Pages 59-63
Abstract
With regard to critical role of mass media on sport development, the current study wanted to examine the current and optimal status of role of mass media on the development of volleyball in sport sciences students. The participants were 76 physical education and sport sciences students who volunteered ...
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With regard to critical role of mass media on sport development, the current study wanted to examine the current and optimal status of role of mass media on the development of volleyball in sport sciences students. The participants were 76 physical education and sport sciences students who volunteered to participate in this study and responded to questionnaire which included 16 questions about the volleyball development. The results indicated that, the role of the media especially television in developing of volleyball in both current and optimal status were remarkable, likewise the role of television was higher than other mass media in the development of volleyball sport. Also, there were significant differences between current and optimal status of mass media in the development of volleyball sport which this note must be kept in media expertise especially in sport media expertise for using this suitable situation to improve and development of volleyball sport.