In collaboration with Payame Noor University and Iranian Scientific association of sport management

Document Type : Research Paper

Authors

1 Associate Professor of Sports Management, Allameh Tabatabai University, Tehran,

2 PhD student in Sports Management, Allameh Tabatabai University, Tehran, Iran

3 PhD student of Sports Management Department, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract

The purpose of the current research is to understand the challenges of interpersonal communication etiquette in international sports events and to provide optimal solutions in the post-Corona era. This work was done by conducting qualitative research of phenomenological type, which method is exploratory. In order to conduct field interviews, the statistical population of the research includes national team athletes, national team coaches, sports management specialists, sports psychology specialists, sports sociologists and viral disease specialists, who are targeted for interviews. Qualitative research was selected (56 interviews with 56 people and continued until theoretical saturation). The process of coding and analyzing the interviews was done in MaxQDA Pro version software. The results showed that the challenges of interpersonal communication etiquette in international sports events include cultural-social, value, educational, communication and health challenges. Also, the results showed that there are 19 communication models among athletes, which were chosen for major reasons such as respectful behavior, hygiene, attention to cultural values, transfer of friendship, originality of behavior, transmission of Olympic values and optimal performance. Are also, the desirable solutions in the field of interpersonal communication etiquette in international sports events included modeling, educational, and managerial, features of the proposed model and media? In providing optimal solutions, this research also suggests using the cultural customs of placing hands on the chest and keeping a proper distance instead of shaking hands.

Keywords