Document Type : Research Paper
Authors
1 PhD Student in Sports Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran
2 Assistant Professor of sport management, Razi University, Kermanshah, Iran
3 Associate Professor, Shahid Bahonar University of Kerman, Kerman, Iran
4 Assistant Professor, Department of Sports Management, Boroujerd Branch, Islamic Azad University, Boroujerd, Iran
Abstract
The purpose of this research is to design a model of the consequences of the privatization of sports media. This research is practical and has a qualitative approach, and the foundation data theory method (Glaseri method) is used as a research method. The method of data collection is the study of theoretical foundations and in-depth structured and open interviews with 19 prominent professors in the field of sports management specializing in privatization and sports media, managers of written, audio and visual sports media. The sampling method was continued in a purposeful manner until theoretical saturation. The validity of this research was checked and confirmed by the interviewees and then expert professors. Reliability was also obtained by using the process audit study method, the results were 89.9%. For data analysis, continuous comparison method was used during three stages of open, central and selective coding with MaxQDA software. Data analysis showed that 28 conceptual codes, six main categories and two core codes are among the most important consequences of sports media privatization. Considering the influence of the model of the consequences of the privatization of sports media in the development and improvement of the state of sports in the country, it is recommended to use the results of the present research in order to formulate the model of the consequences of the privatization of sports media.
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