Document Type : Research Paper
Authors
1 PhD Student in Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran
2 Assistant Professor of Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran
3 Associate Professor of Sociology, Islamic Azad University, Jahrom Branch, Jahrom, Iran
Abstract
The importance of good body management of women athletes has made the need to identify the variables affecting it more important than ever. Given the important functions of the media consumption regime; The present study was designed and conducted to investigate the effect of media consumption regime on optimal body management of women athletes. The present study is an applied research that was conducted in the field. The method of the present study is a survey in terms of data collection method. The statistical population of the present study included women athletes in the field of professional sports for whom accurate information was not available. According to Cochran's formula in the uncertainty of society; 384 people were identified as the research sample. The instrument of the present study included a researcher-made questionnaire that was designed using theoretical foundations and the opinion of experts. The questionnaire had 18 questions, the questions of which examined the media consumption regime and optimal body management. In order to analyze the data of the present study, the method of structural equations was used. The whole process of analysis of the present research data was performed in SPSS and PLS software. The results showed that the media consumption regime has an effect on the optimal management of the body of women athletes by 0.744. In other words, paying attention to the media consumption regime can lead to the promotion of good body management of women athletes. This has been mentioned in various studies.
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