Document Type : Research Paper
Authors
1 Ph.D. Student in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
2 Assistant Prof. of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
3 Assistant Prof. in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran.
Abstract
The purpose of this study is to design a corona virus pandemic crisis management model in the sports industry with using the capacity of new technologies. The present study in terms of purpose is Practical, In terms of data collection method was Descriptive survey. In the first (qualitative) part for conducting field interviews, the statistical population of the research, prominent professors in the field of sports management specializing in the field of sports industry, some executive managers of sports organizations (sports boards, sports and youth departments, sports federations, Sports producers) as well as some IT specialists, such as professors in the field of information technology, who were purposefully selected for qualitative interviews on the subject of research (18 interviews with 18 people and continued to the point of theoretical saturation). In the second (quantitative) part, after collecting the information obtained from the qualitative research, a questionnaire was made and this questionnaire (60 items in the form of 11 components) was distributed among all sports professionals and sports economic activists in a random stratified manner. (384 samples. The results showed that in the qualitative part of the research, category and 60 concept codes were identified and among the six dimensions of the paradigm model as causal causes (2 categories), the main category: Capacities of new technologies for corona crisis management in the sports industry (1 category), strategies (3 categories), Contextual conditions (2 categories), intervening conditions (3 categories), and consequences (1 category) were included. In the quantitative part, it was found that all 6 main components of the research have a good fit, so the research model has a good fit.
Keywords
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