Document Type : Research Paper
Authors
1 Sport Management Faculty, Payame Noor University (PNU)
2 SSRI
Abstract
The purpose of psychometric research was communication literacy questionnaire in physical education students of Payame Noor University. The research method was descriptive-survey. The statistical population consisted of undergraduate students of Payame Noor University (2020) and 217 people were selected as a sample. Considering the probability of falling, 250 people were selected as a sample and non-randomly and available way. A researcher-made questionnaire on the components and indicators of communication literacy was used to collect data. The construct validity of the questionnaire was evaluated by confirming the confirmatory factor of the first and second stages and the convergent and divergent validity and its reliability by Cronbach's alpha coefficient and the Goodness of fit indices(Absolute Fit, Adaptive Fit and Frugal Fit) confirmed the model fit. Findings showed that communication literacy can be measured through three structures "sensory, specialized and communication level". The sensory structure can be measured by five indicators of the skills of "looking, listening, smelling, tasting and touching". Specialized structure with fifteen skills "speech, writing, body language, reading, working with communication technologies, intercultural literacy, advertising literacy, civil rights literacy, organizational communication, public relations, international relations, emotional intelligence, financial, business and communication researches" can be assessed. The structure of the communication level can also be measured by five indicators of communication skills "intrapersonal, interpersonal, group, mass and extra-individual" methods in the community.
Keywords
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