Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation

Zare, Afsaneh; Hakakzadeh, Mina; Miryosefi, Seyed Jalil

doi:10.30473/jsm.2022.63389.1609

Document Type : Research Paper

Authors

¹ PhD student in sports management, Kerman Branch, Islamic Azad University, Kerman, Iran

² Assistant Professor of Sports Management, Kerman Branch, Islamic Azad University, Kerman, Iran

³ Assistant Professor of Sports Management, Vali Asr University of Rafsanjan, Rafsanjan, Iran

https://doi.org/10.30473/jsm.2022.63389.1609

Abstract

The purpose of this study was to design a paradigm model for media performance management within the Student Sports Federation of the country. The research employed a sequential exploratory mixed-methods approach, combining qualitative and quantitative phases. In the qualitative phase, participants included sports management professors (who had conducted at least one study on performance management), association directors, provincial board members, and members of the Student Sports Federation. These individuals were purposefully selected for in-depth interviews—20 interviews were conducted until reaching theoretical saturation.
In the subsequent quantitative phase, after analyzing the qualitative data, a questionnaire was developed and distributed to the entire qualitative sample (75 individuals). The maximum sample size, based on Morgan’s table, was 63 participants, selected via random sampling. Data analysis was performed using structural equation modeling (SEM) with Smart-PLS software.
The qualitative analysis identified 41 concept codes grouped into six core dimensions, forming the foundation of the paradigm model. Quantitative results indicated that all six main components demonstrated a good model fit. The directors of the national Student Sports Federation are recommended to utilize the strategies derived from this research to enhance media performance management within their organization.

Keywords

Main Subjects

Sport Public Relations

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Communication Management in Sport Media

Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation

References

References

Volume 12, Issue 1 - Serial Number 45
November 2024
Pages 59-73

Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation

References

References

Volume 12, Issue 1 - Serial Number 45November 2024Pages 59-73

Volume 12, Issue 1 - Serial Number 45
November 2024
Pages 59-73