مدیریت ارتباطات در رسانه های ورزشی

با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

اصول اخلاقی انتشار مقاله

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

اعتباریابی عوامل شناسایی‌شدۀ مؤثر بر تجارت الکترونیک فدراسیون فوتبال ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، واحد کرج، دانشگاه آزاد اسلامی، کرج، ایران.

2 دانشیار گروه مدیریت ورزشی، واحد کرج، دانشگاه آزاد اسلامی، کرج، ایران.

3 دانشیار گروه مدیریت ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

چکیده

تجارت الکترونیک یکی از این فناوری‌ها است که در پشت نام به‌ظاهر ساده‌اش، مفهومی فراتر از آنچه در اذهان ماست پنهان شده است. هدف پژوهش حاضر، اعتباریابی عوامل شناسایی‌شده مؤثر بر تجارت الکترونیک فدراسیون فوتبال ایران بود. روش تحقیق با توجه به هدف تحقیق آمیخته یا به‌عبارتی ترکیبی بود. در این تحقیق ابتدا روش کیفی و سپس روش کمّی استفاده شد. جامعه آماری پژوهش بر دو بخش بود: جامعه آماری در بخش کیفی شامل اساتید دانشگاه، کارشناسان و صاحب‌نظران بود. رشته تحصیلی و داشتن تألیفات علمی مرتبط با موضوع، دارابودن سمت‌های مدیریتی و تجارب اجرایی در حوزه جامعه تجارت الکترونیک ازجمله شاخص­های انتخاب فهرست اولیه صاحب­نظران بود. از روش نمونه­گیری غیراحتمالی با انتخاب هدفمند و با حداکثر تنوع یا ناهمگونی استفاده شد. اندازه نمونه در این پژوهش برمبنای شاخص اشباع نظری برابر با 17 نفر بود. همچنین جامعه پژوهش در بخش کمّی، کارشناسان بازاریابی، بازاریابی ورزشی، آی‌تی و کارشناسان فدارسیون بودند که 370 نفر به‌عنوان نمونه انتخاب شدند. ابزار اندازه­گیری در مرحله کیفی مصاحبه باز بود و برمبنای سه مرحله کدگذاری باز، محوری و گزینشی تحلیل شد. در بخش کمّی،  ابزار پژوهش پرسش‌نامه مستخرج از کدهای بخش کیفی بود که این قسمت با نرم‌افزار AMOS تجزیه و تحلیل شد. برمبنای تحلیل داده­ها، 99 مفهوم اولیه، 19 مقوله اصلی و 6 هسته اصلی شناسایی شد. سپس 6 قضیه نظری براساس مدل پارادایمی نظریه داده‌بنیاد برای مدل‌سازی تجارت الکترونیک فدراسیون فوتبال مطرح شد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Validation of Identified Factors Affecting the E-Commerce of Iran Football Federation

نویسندگان [English]

  • zahra abdolvahabi 1
  • mehdi kohandel 2
  • Abas khodayari 2
  • Ali Zareai 3

1 Ph.D. Student in Sports Management, Karaj Branch, Islamic Azad University, Karaj, Iran.

2 Associate Professor, Department of Sports Management, Karaj Branch, Islamic Azad University, Karaj, Iran.

3 Associate Professor, Department of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

چکیده [English]

Electronic commerce is one of the technologies that encompasses a broad concept behind its seemingly simple name. The aim of the present research was to validate the identified factors affecting electronic commerce in the Iran Football Federation. The current research method is a combination of qualitative and quantitative approaches, with qualitative and then quantitative methods used in the study. The statistical population consisted of two parts: the qualitative section included university professors, experts, and stakeholders. The sampling method was non-probabilistic, using purposeful and maximum diversity or heterogeneity. The sample size in this research was determined to be 17 based on theoretical saturation, and in the quantitative section, marketing experts, sports marketers, IT professionals, and federation experts were included, resulting in a sample of 370 individuals. The measurement tool in the qualitative stage was open-ended interviews, which were analyzed based on three stages of open, axial, and selective coding. In the quantitative section, the research tool included a questionnaire derived from the qualitative section codes, which was further analyzed using AMOS software. Based on the data analysis, 99 initial concepts, 19 main categories, and 6 core categories were identified. Subsequently, 6 theoretical propositions based on the theoretical data foundation model were proposed for modeling electronic commerce in the Iran Football Federation.

کلیدواژه‌ها [English]

  • E-Commerce
  • Football Federation
  • Identification and Accreditation
مراجع
  1. Arab mokhtari, R., Sharifian, E., Ghahreman Tabrizi, K., & Manochehri nejad, M. (2021). Identification of development indicators of the native model of electronic human resource management in the general departments of sports and youth of the whole country. Communication Management in Sport Media, 8(4), 47-58. (In Persian).
  2. azadfada, S., Droudian, A., & Zamani, S. (2021). The effect of marketing based on social networks on the intention of customers to buy products of sports brands with the mediating role of the brand's mental image and brand fascination. Communication Management in Sport Media, 8(4), 31-46.
  3. Bakhshandeh, H., Jalali Farahani, M., & Sajjadi, S. N. (2016). The effect of social responsibility on the prestige of selected teams in the Iranian Football League. Applied Research in Organizational Behavior Management, 4(4), 25-33. (In Persian)
  4. Davari, A., & Rezazadeh, A. (2018). Structural equation modeling with PLS software (2nd). Tehran: Jihad Daneshgahi Publishing Organization. (In Persian)
  5. Hosseini, M., & Ghorbani Kahfarkhi, L (2018). Evaluation of marketing of sports goods in Tehran based on AHA and SWOT models. Journal of Applied Research in Sports Management, 7(4), 67-74. (In Persian)
  6. Hosseini, M. H. (2017). Explain the desire and loyalty of potential customers to buy from online stores. Strategic Management Studies, 12, 167-188. (In Persian)
  7. Khani, J. (2018). e-Commerce. Journal of Management Message, 25, 67-85. (In Persian)
  8. Koozechian, H., Ehsani, M., Khodadad Hosseini, H., & Hosseini, E. (2009). Evaluation of the mixed marketing components (P7) of the Iranian Football Premier League, from the perspective of the managers of the Physical Education Organization and the Football Federation. Sport Management, 8(4), 5-19. (In Persian)
  9. Mohammadpour, A. (2014). Qualitative research method against methods 1 and 2, scientific steps and procedures in qualitative method. Tehran: Sociologists Publications. (In Persian)
  10. Rahimizadeh, M., Sajjadi, S. N., & Goodarzi, M. (2018) Provide a three-dimensional model of the challenges of e-commerce development in the sports industry. New Approaches in Sports Management, 6(20), 9-20. (In Persian)
  11. Rahimizadeh, M. (2017). Designing an e-commerce model in the country's sports industry (Unpublished doctoral dissertation). University of Tehran, Tehran.
  12. Razavi, Gh. (2013). Determining barriers to e-commerce in sports equipment companies from the perspective of sports managers (Unpublished master's thesis). North Non-Profit and Non-Governmental Higher Education Institute, Amol. (In Persian)
  13. Askarian, Kh., Lotfi, S., & Lotfi Y, (2016). Investigation of technical and non-technical limitations of e-commerce of sports goods. Journal of Sports Management and Motor Behavior, 12, 36-49.
  14. Baena, V. (2016). Online and mobile marketing strategies as drivers of brand love in sports teams Findings from Real Madrid. International Journal of Sports
    Marketing and Sponsorship, 17(3), 202-218.
  15. Danaeifard, H., Alvani, S. M., & Azar, A. (2019). Qualitative research methodology in management: A comprehensive approach. Tehran: Ishraqi Publications.
  16. Fillis, I., Johnnson, U., & Wagner, B. (2014). Factors impacting on e-business adoption and development in the smaller firm. International Journal of Entrepreneurial Behavior & Research, 10(3), 178-191.
  17. Heidari, L., & Sharifian, I. (2017). Comparison of web marketing of football clubs in Iran, England and Greece. Sports Management Studies, 23, 133-146.
  18. Henderson, H., & D'Cruz, B. (2008). The role of virtual communities in the English Premier Football League, Communities in the English Premier Football League.IFIP International Federation for Information Processing, 149, 357-366.
  19. Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited, 5(28), 21-33.
  20. HsiungHsiao, M. (2009). Shopping mode choice: Physical store shopping versus e-shopping. Transportation Research Part E: Logistics and Transportation Review, 45(1), 86-95.
  21. Hur, Y., & Ko, Y. J., & Claussen, C. L. (2011). Acceptance of sports websites: A
    conceptual model. International Journal of Sports Marketing & Sponsorship, 3(7), 209-225.
  22. JaJoon, K. O. (2009). Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty (Unpublished doctoral dissertation). School of Engineering and Design, Brunel University, London, United Kingdom.
  23. Johansson, T, & Johan, K. (2017). Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing. Journal of Retailing and Consumer Services, 34, 326–333.
  24. Kreuger, L., & Neuman, W. L. (2006). Social work research methods: Qualitative and quantitative approaches: With Research Navigator. Journal of Business Research: Pearson/Allyn and Bacon.
  25. Panyol, N., Roman, M., Săniuță, A., & Petrișoaia, C. (2012). Relationship marketing, engine of sustainable development and organisational change in the romanian business environment. Amfiteatru Economic, 14(32), 349‐364.
  26. Pool, S., Ernie H. Felicité Fairer-W. J.J. Prinsloo. Theuns G. Pelser. (2016). Electronic service quality on satisfaction and loyalty of football fans on the web site favorite football team. Business Research, 31(2), 28-39.
  27. Radikonyana, P. S., Heath, E., Fairer-Wessels, F. F. W., Prinsloo, J. J., & Pelser, T. G. (2015). A strategic e-marketing framework for sport mega-events. Journal of Applied Business Research, 31(2), 437.451
  28. Shin, K. H., Chung, J. S., & Lee, C. W. (2013). The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea. International Journal of Information Management, 33, 453-463.
  29. Skinner, J., Edwards, A., & Corbett, B. (2014). Research methods for sport management. London: Routledge
  30. Stats, I. W. (2014). Internet usage statistics: World Internet Users Statistics and World Population Stats. Available at https://www.internetworldstats.com/stats.htm.
  31. Xie, C., Bagozzi, R. P., & Grønhaug, K. (2019). The impact of corporate social responsibility on consumer brand advocacy:The role of moral emotions, attitudes, and individual differences.Journal of Business Research, 62(3), 267-275.
  32. Yoo, J. (2018). Examination of a model for online purchase of sport products
    (Unpublished doctoral dissertation). University of Minnesota, Tokyo, Japan.
  33. Zhu, K., Kraemer, K. L., & Xu, S. (2019). The process of innovation assimilation by firms in different countries: A technology diffusion perspective on e-business. Management Science, 9(11), 13-28.
مدیریت ارتباطات در رسانه های ورزشی
دوره 11، شماره 2 - شماره پیاپی 42
دی 1402
صفحه 115-129
فایل ها
سابقه مقاله
  • تاریخ دریافت: 22 اسفند 1400
  • تاریخ بازنگری: 23 مرداد 1401
  • تاریخ پذیرش: 06 شهریور 1401
هم رسانی
ارجاع به این مقاله
آمار