نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران
2 استادیار گروه تربیت بدنی، واحد همدان، دانشگاه آزاد اسلامی، همدان، ایران
3 دانشیار گروه علوم سیاسی و روابط بین‌الملل، واحد همدان، دانشگاه آزاد اسلامی، همدان، ایران
چکیده
تحقیق حاضر باهدف تبدیل منابع دیپلماسی به نتایج دیپلماسی فوتبال با تاکید بر نقش میانجی گری پوشش رسانه ای طراحی و اجرا گردید. روش تحقیق حاضر به‌صورت پیمایشی بود. جامعه آماری تحقیق حاضر شامل کلیه افراد آگاه به موضوع پژوهش بود. در جهت گردآوری اطلاعات از پرسشنامه عبدی و همکاران (2018) استفاده گردید. به‌منظور تجزیه‌وتحلیل داده‌های تحقیق حاضر از روش معادلات ساختاری استفاده گردید. تمامی روند تجزیه‌وتحلیل تحقیق، درنرم‌افزارهای SPSS و PLS انجام گرفت. نتایج تحقیق نشان داد، رویدادهای ورزشی (331/0=تأثیر؛ 236/2= تی)، سرمایه انسانی (244/0=تأثیر؛ 315/3=تی) و محصولات و خدمات ورزشی (404/0= تأثیر؛ 996/2=تی) به‌صورت معناداری بر پوشش رسانه‌ای تأثیرگذار می‌باشد. نتایج تحقیق نشان داد که پوشش رسانه‌ای بر نتایج کلی (883/0= تأثیر؛ 37/27=تی)، نتایج اختصاصی (839/0=تأثیر؛ 237/24=تی) و نتایج ملی (859/0= تأثیر؛ 652/29=تی) در حوزه دیپلماسی فوتبال تأثیرگذار می‌باشد. با این توجه می‌توان چنین اعلام داشت که استفاده از پوشش رسانه‌ای می‌تواند در جهت کسب موفقیت‌های مربوط به دیپلماسی فوتبال تأثیر بسزایی داشته باشد.
کلیدواژه‌ها
عنوان مقاله [English]
Transforming Diplomatic Resources into the Results of Football Diplomacy with an Emphasis on the Mediating Role of Media Coverage
نویسندگان [English]
- Ali Aghakhani 1
- Sirous Ahmadi 2
- Alireza Rezaei 3
1 Ph.D. Student in Sport Management, Department of Physical Education, Borujerd Branch, Islamic Azad University, Borujerd, Iran
2 Assistant Prof. in Department of Physical Education, Hamedan Branch, Islamic Azad University, Hamedan, Iran
3 Associate Prof. in Department of Political Science & International Relations, Hamedan Branch, Islamic Azad University, Hamedan, Iran
چکیده [English]
The present study was designed & conducted to Transforming diplomatic resources into the results of football diplomacy with an emphasis on the mediating role of media coverage. The research method was survey. The statistical population of the present study included all those aware of the subject. Abdi et al.'s (2018) questionnaire was used to collect information. In order to analyze the data of the present study, the structural equation method was used. The whole process of analysis was performed in SPSS & PLS software. The results showed that sporting events (impact = 0.331; t = 2.236), human capital (impact = 0.244; t = 3.315) & sports products & services (impact = 0.404; 2 = t) has a significant effect on media coverage. The results showed that media coverage on overall results (impact = 0.883; t = 27.37), specific results (impact = 0.839; t = 24.237) & national results (impact = 0.859; 652 / 29 = t) is effective in the field of football diplomacy. With this in mind, it can be stated that the use of media coverage can have a significant impact on the success of football diplomacy.
کلیدواژه‌ها [English]
- Football Diplomacy
- International Interactions
- Political Discourse
- Tensions
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