نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه تربیت بدنی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
2 استادیار، گروه تربیت بدنی، واحد یادگار امام خمینی (ره) شهرری، دانشگاه آزاد اسلامی، شهرری، ایران
3 استادیار، گروه تربیت بدنی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران
4 استادیار، گروه تربیت بدنی، واحد ایذه، دانشگاه آزاد اسلامی، ایذه، ایران
چکیده
هدف این پژوهش تحلیل محتوای برنامه‌های ورزشی صدا و سیمای مرکزخوزستان بود. این پژوهش از نظر روش و استراتژی، توصیفی از نوع تحلیل محتوا و از نظر هدف و ماهیت، کاربردی بوده که به صورت موردی، محتوای برنامه‌های ورزشی صدا و سیمای مرکزخوزستان را مطالعه و تحلیل نموده است. جامعه و نمونه آماری این پژوهش شامل دو برنامه سیما (ورزش خوزستان و برنامه فوتبال خوزستان) و دو برنامه رادیویی (ورزش خوزستان و فوتبال خوزستانی) در بازه زمانی پنج ساله از سال 94 تا پایان سال 98 بود به طوری که در مجموع تعداد 529 برنامه مورد تحلیل محتوا قرار گرفت. روش نمونه گیری به صورت سرشماری بوده و کلیه برنامه‌های پخش شده در این 5 سال به عنوان نمونه آماری مورد بررسی و تحلیل محتوا قرار گرفته است. داده‌ها در بخش تحلیل محتوا به صورت کیفی جمع‌آوری شده است. نتایج این پژوهش نشان داد که بر اساس مدت زمان پخش برنامه‌های ورزشی از صدا و سیمای مرکز خوزستان از لحاظ ساختار چهارگانه ورزش، جنسیت، رده سنی، نوع پخش، سطح رویداد ورزشی، رشته ورزشی (فوتبال و غیر فوتبال) و نوع رویداد (تیمی و انفرادی) تفاوت معناداری وجود دارد. براساس یافته‌ها می‌توان گفت که در پخش برنامه‌های ورزشی از ابعاد مختلف هنوز شکاف عملکردی وجود دارد و بایستی به برنامه‌های ورزش همگانی/تفریحی، برنامه‌های مرتبط با حضور بانوان در ورزش، برنامه‌های غیر فوتبالی، ارتباط گروه‌های کودک و نوجوان با ورزش و برنامه‌های ورزشی در سطح استان و شهرستان توجه بیشتری صورت گیرد. دستاوردهای این پژوهش نگاهی جامع و بلندمدت به مقوله مدیریت پخش برنامه‌های ورزشی صدا و سیمای مرکز خوزستان دارد و راهگشای مدیران در تدوین استراتژی میان مدت و بلند مدت در حوزه تولید محتوا و پخش برنامه‌های ورزشی از ابعاد مختلف خواهد بود.
کلیدواژه‌ها
عنوان مقاله [English]
Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting
نویسندگان [English]
- Mehdi Jalali 1
- Shahram Alalm 2
- Zahra Hazhbarnia 3
- Amir Nadri 4
1 Ph.D. Student in Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran
2 Assistant Prof. in Department of Physical Education, Yadegar-e-Imam Khomeini Branch, Shahr-e-Rey, Islamic Azad University, Shahr-e-Rey, Iran
3 Assistant Prof. in Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran
4 Assistant Prof. in Department of Physical Education, Izeh Branch, Islamic Azad University, Izeh, Iran
چکیده [English]
The purpose of this study was to content analyze of the sports programs in Khuzestan Central Broadcasting. In terms of method & strategy, this research is considered as a descriptive type of content analysis & in terms of purpose & nature, it is an applied research that has studied & analyzed the content of sports programs of Khuzestan Central Broadcasting. The population & statistical sample of this research included two programs of Television (Khuzestan Sports & Khuzestan Football Program) & two Radio programs (Khuzestan Sports & Khuzestan Football) in a period of five years from 2015 to the end of 2019, so that a total of 529 programs Content was analyzed. The sampling method is census & all programs broadcast in these 5 years have been studied as a statistical sample & content analysis. Data are collected qualitatively in the content analysis section. The results of this study showed that there are a significant difference based on the duration of broadcasting sports programs for Khuzestan Central Broadcasting in terms of the four structures of sports, gender, age category, type of broadcast, level of sporting event, sport (football & non-soccer) & type of event (Team & individual). Based on the findings, it can be said that there is still a functional gap in the distribution of sports programs from various dimensions, & it should be given more attention to public / recreational sports programs, programs related to women's participation in sports, non-football programs, The relationship between children & adolescent groups with sports & sports programs in the province & city. The achievements of this research have a comprehensive & long-term view on the category of broadcast management of sports programs of Khuzestan Central Broadcasting & will pave the way for managers to formulate medium & long-term strategies in the field of content production & broadcasting of sports programs from different dimensions.
کلیدواژه‌ها [English]
- Central Broadcasting
- Content Analysis
- Khuzestan Province
- News
- Sports
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