نوع مقاله : مقاله پژوهشی
نویسندگان
استادیار مدیریت ورزشی، دانشگاه پیام نور، ایران
چکیده
هدف از انجام پژوهش حاضر اعتباریابی ابزار شاخص‌های اخلاق رسانه‌ای در برنامه‌های ورزشی صدا و سیمای جمهوری اسلامی ایران بود. جامعه آماری این تحقیق(350 نفر)، نخبگان مدیریت ورزشی شامل اعضای هیأت علمی رشته تربیت‌بدنی گرایش مدیریت ورزشی دانشگاه‌های وزارت علوم، بود و نمونه‌گیری به صورت تصادفی و تعداد نمونه(180 نفر) بر اساس جدول مورگان تعیین شد. داده ها بر اساس سه پرسشنامه صداقت، عدالت و مسئولیت پذیری می باشد و روایی آن به صورت سازه ای مورد تایید و پایایی آن نیز بر اساس آلفای کرونباخ مورد تایید واقع شده است. نتایج بیانگر آن بود که متغیر صداقت بر اخلاق رسانه‌ای برنامه‌های ورزشی صدا و سیمای جمهوری اسلامی ایران با ضریب تاثیر 44/0 و مقدار 71/4=T ، عدالت بر اخلاق رسانه‌ای برنامه های ورزشی با ضریب تاثیر 13/0 و مقدار 84/2=T و مسئولیت پذیری بر اخلاق رسانه‌ای برنامه های ورزشی با ضریب تاثیر 91/0 و مقدار 65/7=T اثرگذار بوده است. بر این اساس، متغیر مسئولیت پذیری بر اخلاق رسانه‌ای برنامه های ورزشی با ضریب تاثیر 91/0بیشترین میزان و متغیر عدالت بر اخلاق رسانه‌ای برنامه های ورزشی با ضریب تاثیر 13/0 کمترین میزان بوده است. نتایج پژوهش حاکی از اعتبار درونی و بیرونی ابزار شاخص‌های اخلاق رسانه‌ای و اثر معنادار آن در برنامه‌های ورزشی صدا و سیمای جمهوری اسلامی ایران می‌باشد.
کلیدواژه‌ها
عنوان مقاله [English]
Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting
نویسندگان [English]
- Fahimeh Momenifar
- Amin Raji
- Jalal Yarahmadi
Assistant Prof. of Sport Management, Payame Noor university, Iran
چکیده [English]
The purpose of this study was to validate of media ethics indicators tool in the sports programs of the Islamic Republic of Iran Broadcasting. The statistical population of this study (350 people) was the sports management elite, including faculty members in the field of physical education majoring in sports management at the universities of the Ministry of Science, and the sampling was random and the number of samples (180 people) was determined based on Morgan table.The data are based on three questionnaires of honesty, fairness and responsibility and its validity is structurally confirmed and its reliability is confirmed based on Cronbach's alpha. The results showed that the variable of honesty on the media ethics of sports programs of Iran Broadcasting with an impact factor of 0.44 and a value of T=4.71, justice on the media ethics of sports programs with an impact factor of 0.13 and the value of T=2.84 and responsibility had an effect on the media ethics of sports programs with an impact factor of 0.91 and a value of T=7.65. Accordingly, the variable of responsibility on the media ethics of sports programs with an impact factor of 0.91 was the highest and the variable of justice on the media ethics of sports programs with an impact factor of 0.13 was the lowest.The results of the research indicate the internal validity and index of external tools of media ethics and its significant effect on the sports programs of the Radio and Television of the Islamic Republic of Iran
کلیدواژه‌ها [English]
- Ethics
- media
- honesty
- justice
- responsibility
- Broadcasting
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