Identifying lessons learned in sports management from the media platform: a case study of national and international sports movies

Document Type : Research Paper

Authors

1 Assistant Professor, Department of Physical Education, Marand Branch, Islamic Azad University, Marand, Iran.

2 Ph.D, Department of Sports Management, Faculty of Sports Sciences, Urmia University, Urmia, Iran.

3 Assistant Professor, Department of Physical Education, Mahabad Branch, Islamic Azad University, Mahabad, Iran.

4 . Assistant Professor, Department of Physical Education, Urmia University of Technology, Urmia, Iran.

Abstract

The current research was conducted with the aim of identifying lessons learned in sports management from sports movies. This research is applied and qualitative based on thematic analysis. The statistical population of the research was the best sports films in national and international festivals, from which four national sports films and four international sports films were selected. Data analysis was done based on the theme analysis method with the Attreide-Stirling (2001) approach. The results of the research showed that the sports management lessons identified from sports movies include nine support categories (supporting constructive criticism, the need for comprehensive support and empathy), proper human resource management (proper recruitment and retention, proper talent acquisition and considering the principle of individual differences), moral (responsibility, moral orientation and spirit of chivalry), being purposeful and trying to reach the goal (not giving up, having a lot of perseverance and having the right goal), character improvement (strength having high adaptability, high self-confidence, the ability to bear a high position, the mental-psychological promotion of athletes and having a strong vision), community orientation (people-oriented, keeping the appropriate border between sports and politics and cultural promotion), management (strong international camps, removing obstacles legality, knowledge management and paying attention to performance instead of results orientation), using opportunities (using potentials, environmental management and being opportunistic) and moderation (justice-oriented and establishing work-life balance). Therefore, lessons learned from sports films can be used in all aspects of sports management, including planning, organization, leadership and control.

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