The relationship between the use of social media and human capital with the mediating role of human resources risk in the Ministry of Sports and Youth

Document Type : Research Paper

Authors

1 Phd. student of Sports Management Department, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

2 Assistant Professor, Department of Sports Management, School of Physical Education and Sports Sciences, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

3 Assistant Professor, Department of Physical Education and Sports Sciences, School of Physical Education and Sports Sciences, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

Abstract

The present research was designed and implemented with the aim of connecting the use of social media and human capital with the mediating role of human resources risk in the Ministry of Sports and Youth. The current research is a descriptive research which, from the point of view of the objective, is one of the applied researches that was carried out in the field. The current research method is a survey in terms of data collection method. The statistical population of the current research includes employees working in the Ministry of Sports and Youth (901 people) (sample 269 people based on Morgan's table). The sampling method was random and the questionnaires were distributed in person and virtually, and finally 248 correct questionnaires were returned. The index of KMO test measures the adequacy of sampling and the value of 0.79 was obtained for this test. In order to determine the objectives of the research, 3 standard questionnaires of human resource risk, media consumption and human capital were used. The reliability and validity of all three questionnaires were confirmed. Structural equation method was used to examine the data of this research. The entire process of research analysis was done in SPS version 24 and PLS version 4 software. The results of this research showed that media consumption (effect=0.697; t=10.622) and human resource risk (effect=0.299; t=3.878) have a significant effect on human capital. The results also showed that media consumption (effect=0.311; t=4.219) has a significant effect on human resource risk.

Keywords

Main Subjects

References

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Communication Management in Sport Media
Volume 13, Issue 2 - Serial Number 50
November 2025
Pages 101-114

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History

  • Receive Date: 29 July 2024
  • Revise Date: 27 December 2024
  • Accept Date: 29 December 2024

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