نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه مدیریت ورزشی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، واحد بروجرد، بروجرد، ایران.
2 دانشیارگروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه اراک، اراک، ایران
3 استادیار مدیریت ورزشی، گروه تربیتبدنی، واحد ملایر، دانشگاه آزاد اسلامی، ملایر، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
the purpose of this research is modeling of effective factors on media flow in sports with grounded theory approach . the research method was qualitative and exploratory . the statistical population included media professionals with a history of university teaching or sports and media professionals , experts of sports promotion and familiarity with it , experts and officials of sports , sports planners , policy makers and sports consultants . the field of study and having scientific writings related to the subject , having managerial positions and executive experiences in sports media were among the selection criteria of experts . the sampling method was non - probability sampling , with purposeful selection and with maximum diversity or heterogeneity . the sample size in this study was equal . the measurement tool was open and based on three stages of open , axial and selective coding were analyzed . according to data analysis , primary concept ( open coding ) , axial coding and selective coding of causal factors ( management factors , inter - organizational factors , environmental factors ) , background factors ( cultural factors , inter - organizational factors , organizational factors ) , factors of sports , development and stimulation of awareness of news in the field of sports , empowerment in media consumption in sports flow field were identified .h .
کلیدواژهها [English]
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