مقایسه وب سایت های منتخب ایرانی و خارجی پوشاک ورزشی براساس شاخص وب سنجی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، گروه مدیریت ورزشی، دانشگاه مازندران، مازندران، ایران.

2 دانشیار، گروه مدیریت ورزشی، دانشگاه مازندران، مازندران، ایران.

چکیده

هدف اصلی پژوهش حاضر مقایسه وب سایت‌های ایرانی و خارجی پوشاک و لباس ورزشی براساس شاخص وب سنجی بود. روش پژوهش توصیفی- تحلیلی، از لحاظ هدف، کاربردی، جامعه آماری پژوهش، شامل وب سایت-های معتبر ایرانی و خارجی پوشاک ورزشی است که از بین وب سایت‌های مختلف دوزاده سایت که شش سایت ایرانی شامل (مروژ، پیشکوه، جام جم، بدوفو، ال اسپرت و هدف اسپرت) و شش سایت خارجی شامل (آدیداس، نایک، ریباک، پوما، فیلا و آل اشپرت) انتخاب شدند. ابزار پژوهش چک لیست محقق ساخته بود. این چک لیست شامل یازده بعد (مشخصات سایت، طراحی نمای بصری، ناوبری، فنی، زمان واکنش، کیفیت اطلاعات محصولات، تنوع محصولات، سطح مخاطبین، کیفیت سفارش محصول، هزینه و روش ارسال و امنیت) و 56 سوال می‌باشد. شیوه جمع آوری داده ها مشاهده‌ای- عینی بود. روایی صوری سوالات توسط صاحبنظران مدیریت ورزشی و کامپیوتر مورد تائید قرار گرفت. پایایی پرسشنامه به روش توافق بین ارزیابی‌ها انجام گرفت. جهت تجزیه و تحلیل داده ها از آمار توصیفی و از آزمون کروسکال والیس و برای رتبه بندی سوالات از آزمون فریدمن استفاده شد. نتایج نشان می دهد که بین مولفه‌های بررسی شده در سایت‌های ایرانی و خارجی از لحاظ یازده بعد که به آن پرداخته شده تفاوت معناداری وجود نداشت و سایت‌های منتخب کیفیت بالایی در سایتهای خود داشتند. در نتیجه با توجه به یافته های حاصل از پژوهش؛ مدیران و مسئولین سایت‌های ایرانی و خارجی می توانند با نوآوری‌ها و قابلیت‌های بیشتر در سایت بر توسعه سایت‌های خود بیفزایند تا باعث عملکرد بهتر سایت‌ها در بین کاربران گردد.

کلیدواژه‌ها

عنوان مقاله [English]

Comparison of Iranian and Foreign Selected Website and Sport Clothing Based on a Webometric Index

نویسندگان [English]

  • Tayyebeh Yanpi 1
  • Farzam Farzan 2
  • Morteza Dousti 2
1 MSc. Department of Sport Management, University of Mazandaran, Mazandaran.Iran.
2 Associate Professor, Department of Sport Management, University of Mazandaran, Mazandaran.Iran.
چکیده [English]

The main purpose of the present study was to compare Iranian and foreign websites of sports apparel based on webometric index. The research method is descriptive-analytical in terms of purpose, practicality, statistical population of the research, consisting of authentic Iranian and foreign sports apparel websites, among the various twelve sites including six Iranian sites (merooj, pishkoh, jamjam, hafafsport, allsport, bofofo) and six external sites including (Adidas, nike, reebok, uhlsport, pouma, fila). The research tool was a researcher-made checklist. The checklist includes eleven dimensions (site specification, visual layout design, navigation, technical, reaction time, product information quality, product diversity, audience level, product order quality, shipping cost and security) and 56 questions. The method of data collection was observational-objective. The face validity of the questions was confirmed by sports and computer management experts. The reliability of the questionnaire was determined by agreement between assessments. Data were analyzed using descriptive statistics and Kruskal-Wallis test and Friedman test was used to rank the questions. The results show that there was no significant difference between the investigated components in Iranian and foreign sites in terms of eleven dimensions and the selected sites had high quality in their sites. As a result, according to the findings of the research, webmasters and executives of Iranian and foreign sites can increase their site development with more innovations and capabilities in the site to improve the performance of the sites among users.

کلیدواژه‌ها [English]

  • Security
  • Site
  • Sport Product
  • Merooj
  • Adidas

مراجع

1. Anderson, C., & Hiralall, M. (2009). Recommender systems for e-shops. Business Mathematics and Informatics paper, 2-34.
2. Badri Azarin, Y., Pashaie, S., Hafezi, V., & Fateh, H. (2018). Analysis the Mediating Role Quality of Ticket Sale Electronic Services the Performance of Electronic Customer Relationship
Management (E-CRM) of League Football Matches of Iran. Communication Management in Sport
Media, 3(5), 15-26. (Persian)
3. Bulut, Z. A. (2015). Determinants of repurchase intention in online shopping: A Turkish consumer’s perspective. International Journal of Business and Social Science, 6(10), 55-63.
4. Choo, S. H., Yoon, H. J., & Ahn, J. S. (2014). A Study on the Fashion Attitudes of Adolescents and the Parents of Adolescents: Developing School Uniforms and Fashion Items. Fashion & Textile Research Journal, 16(2), 228-234.
5. Constantinides, E., C. LorenzoRomero., & Gómez, M. A. (2010). Effects of web experience on consumer choice: a multicultural approach. Internet Research, 20(2), 188-209.
6. Cunliffe, D. (2000). Developing usable Web sites–a review and model. Internet Research, 10(4), 295- 308.
7. Cyr, D., & Bonanni, C. (2005). Gender and website design in ebusiness. International Journal of Electronic Business, 3(6), 565-582.
8. Fogg, B. J., Soohoo, C., Danielson, D. R., Marable, L., Stanford, J., & Tauber, E. R. (2003). How do users evaluate the credibility of Web sites? a study with over 2,500 participants. In Proceedings of the 2003 conference on Designing for user experiences. (pp. 1-15). ACM.
9. Ghasemi, H., & Hosseini, M. (2020). Comparison of sports coverage on the web sites of Education with an emphasis in sports Brrshth's relationship with educational level. Communication Management in Sport Media, 4(3), 46-55. (Persian)
10. Ghorbani, l., Asgarshamsi, M., Tabatabaei, S. A., Havasel, M., & Farajizadeh, P. (2020). Quantitative Assessment of the official websites of Iran's top sports clubs (Case Study: Official Websites of Football, Basketball, and Volleyball Clubs). Communication Management in Sport Media, 3(7), 30-40. (Persian)
11. Gounaris, S., Koritos, C., & Vassilikopoulou, K. (2010). Person– place congruency in the Internet Banking context. Journal of Business Research, 63 (9-10), 943-949.
12. Henderson, P. W., Giese, J. L., & Cote, J. A. (2004). Impression management using typeface design. Journal of marketing, 68(4), 60-72.
13. Ho, B. C., & Oh, K. B. (2009). An Empirical Study of the Use of Esecurity Seals in E-commerce. Online Information Review, 33, 655-671.
14. Hsieh, Y. C., Chiu, H. C., Tang, Y. C., & Lee, M. (2018). Do Colors Change Realities in Online Shopping? Journal of Interactive Marketing, 41, 14-27.
15. Jarvenpaa, S. L., & Todd, P. A. (1997). Is There a Future for Retailing on the Internet? Electronic Marketing and Consumer, edited by Robert A. Peterson, Thousand Okas.
16. Jin, L. (2009). Dimensions and determinants of website brand equity: From the perspective of website contents. Frontiers of Business Research in China, 3 (4), 514-521.
17. Keshkar, S., Salman, Z.,& Jabbari. ZH. (2013). The Relationship Betweem Satisfaction and Garments in Female Bodybuilders. Journal of Sport Management, 5(3), 117-136. (Persian)
18. Ko, E., Taylor, C. R., Sung, H., Lee, J., Wagner, U., Navarro, D. M. C., &Wang, F. (2012). Global marketing segmentation usefulness in the sportswear industry. Journal of Business Research, 65(11), 1565- 1575.
19. Kotha, S., Rajgopal, S., & Venkatachalam, M. (2004). The role of online buying experience as a competitive advantage: Evidence from third‐ party ratings for e‐ commerce firms. The Journal of
Business, 77(2), 109-133.
20. Lichtenthal, J. D., & Eliaz, S. (2003). Internet integration in business marketing tactics. Industrial Marketing Management, 32(1), 3-13.
21. Pakbin, S. (2017). The Investigation of the Iranian Athletics Sport Wears Comparing with European Countries Based on the Design, Form and Applicability. Journal of History Culture and Art Research, 6(2), 51- 68.
22. Ranganathan, C., & Ganapathy, S. (2002). Key dimensions of businessto-consumer web sites. Information & Management, 39(6), 457-465.
23. Rice, M. (1999). What makes users revisit a web site? Marketing News, 12(1), 12-19.
24. Robins, D., & Holmes, J. (2008). Aesthetics and credibility in web site design. Information Processing & Management, 44(1), 386-399.
25. Shin, J. I., Chung, K. H., Oh, J. S., & Lee, C. W. (2013). The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea. International Journal of Information Management, 33(3), 453-463.
26. Singh, T., Malik, S., & Sarkar, D. (2016). E-commerce website quality assessment based on usability. In Computing, Communication and Automation (ICCCA). International Conference on, 101-105.
27. Thelwall, M. (2007). Bibliometrics to webometrics. Journal of Information Science, 34(4), 1-18.
28. Torkzadeh, G., Dhillon, G. (2002). Measuring factors that influence the success of Internet commerce. Information Systems Research, 13(2), 187-204.
29. Vandenbulcke, V. F., Lecron, C., Ducarroz & Fouss, F. (2013). Customer segmentation based on a collaborative recommendation system: Application to a mass retail company. Proceedings of the 42nd Annual Conference of the European Marketing Academy.
30. Wu, W. Y., Lee, C. L., Fu, C. S., & Wang, H. C. (2013). How can online store layout design and atmosphere influence consumer shopping intention on a website? International. Journal of Retail & Distribution Management, 42(1), 4-24.
31. Zhou, R., Wang, X., Shi, Y., Zhang, R., Zhang, L., & Guo, H. (2018). Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting. Electronic Commerce Research, 1-23.

فایل ها

سابقه مقاله

  • تاریخ دریافت: 30 دی 1398
  • تاریخ بازنگری: 24 فروردین 1399
  • تاریخ پذیرش: 19 اردیبهشت 1399

هم رسانی

ارجاع به این مقاله

آمار