بررسی و رتبه‌بندی نقش رسانه‌های جمعی در توسعه گردشگری ورزشی شهر تبریز

نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد مدیریت ورزشی، دانشگاه تهران

2 دانشیار مدیریت ورزشی، دانشگاه تهران

چکیده

با توجه به اهمیت رسانه‌ها در رشد و توسعه صنعت گردشگری ورزشی، تحقیق حاضر با هدف بررسی و رتبه‌بندی نقش رسانه‌های جمعی در توسعه گردشگری ورزشی شهر تبریز انجام شده است. جامعه آماری این تحقیق شامل مدیران و متخصصان ورزش، گردشگری و میراث فرهنگی و رسانه‌های ورزشی در شهر تبریز بودند (300=N) و نمونه‌گیری به صورت کل شمار بود که 230 پرسش‌نامه مورد بررسی قرار گرفت. ابزار تحقیق، پرسش‌نامه محقق ساخته بود که پس از تأیید روایی آن توسط تعدادی از متخصصان مدیریت ورزشی و گردشگری در یک مطالعه مقدماتی بین 30 نفر از آزمودنی‌ها توزیع و پایایی آن (86/0 =α) گزارش داده شد. تجزیه و تحلیل داده‌های تحقیق با استفاده از روش‌های آماری توصیفی و آمار استنباطی از قبیل آزمون کولموگروف- اسمیرنوف، آزمون رتبه‌ای فریدمن و نرم‌افزار SPSS نسخه 24 انجام گرفت. نتایجتحقیق نشان داد، رسانه‌های جمعی بیش‌ترین نقش را در «آموزش نیروی انسانی» با میانگین رتبه‌ای 39/4 و کم‌ترین نقش را «شناسایی ظرفیت‌ها و قابلیت‌های محیطی» با میانگین رتبه‌ای 78/3 داشتند. همچنین از بین رسانه‌های جمعی تلویزیون، اینترنت و رسانه‌های نوین بیش‌ترین نقش را در توسعه گردشگری ورزشی شهر تبریز داشتند.با توجه به یافته‌های پژوهش می‌توان نتیجه گرفت، تلویزیون، اینترنت و رسانه‌های نوین، نقش اصلی در مؤلفه‌های توسعه گردشگری ورزشی را بر عهده دارند، بنابراین پیشنهاد می‌شود، با ایجاد شبکه‌های تلویزیونی گردشگری ورزشی و وب‌سایت‌های گردشگری ورزشی، زمینه‌های لازم برای حضور بیش‌تر گردشگران در رویدادهای ورزشی را فراهم آورند.

کلیدواژه‌ها

عنوان مقاله [English]

Reviwing and Rating the Role of Mass Media in Development of Sport Tourism in Tabriz City

نویسندگان [English]

  • Reza Shahbazi 1
  • Majid Jalali Farahani 2
  • Mohammad Khabiri 2
1 M.A. in Sport Management, University of Tehran.
2 Associate Professor in Sport Management, University of Tehran
چکیده [English]

Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, cultural heritage and sports media in Tabriz city (N= 300). Total population sampling was used
and 230 questionnaires were examined. The research tool was a researcher-made questionnaire. After validation by a number of sports and tourism management experts,they were distributed among 30 subjects and its reliability was reported (α = 0.86). Data analysis was performed using descriptive statistics and inferential statistics such as Kolmogorov-Smirnov test, Friedman's rank test by  SPSS24 software.
Findings of the research showed that mass media had most effect in "human resource training" with an average rating of 4.39 and "identifying environmental capacities and capabilities" had the lowest effect with average rating of 3.78. Also, among all mass media, television, Internet and modern media had most effect on the development of sport tourism in Tabriz city.According to research findings, television, the Internet and the modern media have  key role in the components of sport tourism development, therefore, it is suggested to provide a proper situation for more and more attendance of tourists in sports events.

کلیدواژه‌ها [English]

  • Mass Media
  • Sport Tourism
  • Sports Media
  • Modern Media

مراجع

  1. Albuquerque, H. Costa & C. Martins, F. (2017).The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal). Tourism Management Perspectives. Available online 31 October 2017.
  2. Asadi, H., PourNaghi, A. Eftekhari, E.& Fallahi, A. (2015). Study of the objective dimensions of security in Iran sport tourism and the performance of sport organizations in its provision and development. Sports Management, 7(1), 1-15. (Persian).
  3. Delshad, A., Abohashem Abad, F.& Ghasemian, I. (2017). Prioritizing and Determining the Relationships of Tourism Development Sustainability Measuring Indexes. Quarterly Journal of Tourism Management Studies. 12(39), 73 – 94. (Persian).
  4. Emery, P. (2010). past, present, future major sport event management practice: the practitioner perspective. Sport Management Review.13, 158 – 170.
  5. Esfahani, N., Goodarzi, M., Asadi, H., Sajjadi, N.& Smith, S. (2009). Analysis of the Factors Affecting the Development of Iranian Sports Tourism. Sports Management, 1(1),159-175. (Persian).
  6. Filo, K., Funk, D.C., & Hornby, GC. (2009). The role of web site content on motive and attitude change for sport events. Journal of Sport Management. 1(23),  21 – 40.
  7. Ghasemi, H., Karami, A.& Sadeghi, F. (2013). The status of television coverage of sports competitions in Sima networks from the perspective of media professionals in the country. Applied Research in Sport Management, 1(4),  43- 54. (Persian).
  8. Ghassemi, H.& Keshkar, S. (2011). Correlation between sport media influence and trust among female athlete students of Tehran Universities. Quarterly Journal of Sport Sciences, 2(5),  75-89. (Persian)
  9. Gibson, H. (2006). Sport tourism: Concepts and Theories. Oxon: Routledge.
  10. Goudarzi, M., Eslami, A.& Alidostat. E. (2016). Identifying factors affecting the development of Sport for all via the Islamic Republic of Iran Broadcasting. Applied Research in Sport Management. 4(15), 11-27. (Persian)
  11. Hematinezhad, M.A., Shahriary, B.& Malek Akhlagh, E. (2015) Prioritization of the Most Important Common attractions in the Development of Sport Tourism of Iran's Northern Provinces. Journal of  Sport Mangement and Development. 4(1), 19 – 33. (Persian)
  12. Javid, M,. Asadi, H., Goodarzi, Mahmoud.& Mohammadi Torkmani, E. (2012). The role of the Internet and new media in the marketing of sport tourism. Applied Research in Sport Management. 1(3), 43- 49. (Persian)
  13. Khaledian, M., Mostafaei, F., Samadi, M.& Kia, F. (2013). The role of mass media in the development of sport. Communication Management in Sports Media. 2,  48 – 55. (Persian).
  14. Khosravimerhr, H., Ghadiri Masoom,  M. &Rezvani, M,R. (2017). Providing sports tourism development strategies (Case study: Minoodasht City). Applied Research of Sport Management. 5(19), 105 – 115. (Persian)
  15. Moradi, M., Ahmadi, A. H., Henry, H., Ahmadi& A.R. Moradi, S. (2011). A survey of the favorable situation of sport media management service from the viewpoint of sport media professionals. Sports Management, 3(8), 23 – 39. (Persian)
  16. Moscardoa, G. Konovalova, E. Murphya, L. Nancy, G. Geheeb, Mc. & Schurmanna,A. (2017). Linking tourism to social capital in destination communities. Journal of Destination Marketing & Management. 6, 286 – 295.
  17. Narangajavana,Y. FiolMiguel, L,J. Moliner, C& Á. María, T,R.(2017). The influence of social media in creating expectations: An empirical study for a tourist destination. Annals of Tourism Research, 65, 60–70.
  18. Okako, w. (2007). the role of media communications in developing tousrism policy and cross cultural communication for peace, security for sustainable tourism industry in Africa. Paper presented at the proceedings of the 4 th international insature of peace through Toutisrn (IIPT), African conference on peace through Tourism at Educators Forum, Kampala (Uganda).
  19. Shah Mohammadi, A. R. & NazeriFard, N. (2010). Studying attitudes the students of physical education and sport science of Tehran University toward quantity and quality of sport press. Media Studies, 5(11), 85-96. (Persian)
  20. Shahbazi, R., Mostafaei Kiwi, J., Daei, R. & Sajjadi, S, N. (2018). Role of Mass Media on Development of Sport for All (from the Perspective of Students of University of Tehran). Communication Management in Sports Media.6(21) , 29-34. (Persian)
  21. Toulaei, Z. & Nasrallahi, S. (2017). The Influence of Information Resources on the Mental Image of the Tourism Destination (Case Study: Khorram Abad City). Quarterly Journal of Tourism Management Studies,  12(38), 111-127. (Persian)
  22. Van der Zee, E. (2011). Image improvement as a tangible legacy of Hallmark events; the case of the 2010 World Cup in South Afric . Research Master Human Geography and planning Facult of Geosciences, 1-23.
  23. Yate, B. (2006). Sport Tourism Planning Template. Canadian Sport Tourism Alliance and the Ontario Ministry of Tourism and Recreation, 4-39.
  24. Zheng, Xianga. Vincent P, Magninia. Daniel R& Fesenmaierb. (2016), Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244 – 249.
  25. Ghasemi, H., Emami& M., Eftekhari, O. (2017). Investigation of Affected the Academic Sport Development Dimension by Mass media (The Case Study: Iran's Payam Noor Universities). Communication Management in a Sports Media. 4(16),  23-34. (Persian)

26.Sayadi, A., Heidarinejad, S. & Bozorgomid, M. (2016). Study the Role of Quartet of Media in Promotion of Sports Students. Communication Management in a Sports Media. 4(14), 21-29. (Persian)

فایل ها

سابقه مقاله

  • تاریخ دریافت: 17 فروردین 1398
  • تاریخ بازنگری: 19 خرداد 1398
  • تاریخ پذیرش: 21 تیر 1398

هم رسانی

ارجاع به این مقاله

آمار