تأثیر رسانه‌ها بر بازنمایی برابری، تنوع و فراگیری در ورزش

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی کارشناسی‌ارشد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه ارومیه، ایران.

2 استاد، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه ارومیه، ایران.

چکیده

هدف از این پژوهش تأثیر رسانه‌ها بر بازنمایی برابری، تنوع و فراگیری در ورزش می باشد. از این رو یک پژوهش کاربردی با رویکردی کیفی، بر اساس روش داده بنیاد مطابق با رهیافت نظام‌مند اشتراوس و کوربین می باشد. روش گردآوری داده‌ها، مطالعه مبانی نظری و مصاحبه‌های عمیق ساختاریافته با 10 نفر از اساتید مدیریت ورزشى، مدیران و متخصصان صاحبنظر و آکاه در ارتباط با مدیریت رسانه می باشد. روش نمونه‌گیری به‌صورت هدفمند و تا حد اشباع نظری ادامه یافت. روایی این پژوهش توسط مصاحبه‌شوندگان و سپس اساتید متخصص موردبررسی قرار گرفت و تأیید شد. علاوه بر این در پژوهش حاضراز روش توافق درون موضوعى براى محاسبه پایایی مصاحبه های انجام گرفته شده استفاده شده است. برای تحلیل داده‌ها از روش مقایسه مداوم در طی سه مرحله کدگذاری باز، محوری و انتخابی با نرم‌افزار MaxQDA2020 استفاده‌شده است. از تجزیه‌وتحلیل داده‌ها، 51 کد باز، 16 کد محوری در 5 کد استخراج گردید.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The influence of the media on the representation of equality, diversity and inclusiveness in sports

نویسندگان [English]

  • seyede safora sharifi 1
  • seyyedmohammad kashef 2
  • tofig davari 1
1 Msc, Student, Department of Sports Management, Faculty of Sports Science, University of Urmia, Iran.
2 Professor, Department of Sports Management, Faculty of Sports Science،University of Urmia, Iran
چکیده [English]

The purpose of this research is to examine the influence of the media on the representation of equality, diversity, and inclusiveness in sports. Therefore, an applied research study with a qualitative approach, based on the Foundation's data method, aligns with the systematic approach of Strauss and Corbin. The method of data collection includes a study of theoretical foundations and in-depth structured interviews with 10 sports management professors, managers, and experts in media management. The sampling method was conducted in a targeted manner until theoretical saturation was achieved. The validity of this research was assessed and confirmed by the interviewees and subsequently by expert professors. Additionally, in the current research, the within-subject agreement method was employed to calculate the reliability of the conducted interviews. For data analysis, the continuous comparison method was utilized during three stages of open, central, and selective coding with MAXQDA 2020 software. From the data analysis, 51 open codes and 16 core codes were extracted across 5 categories. The results indicate the significant role of the media in shaping social perceptions of equality, diversity, and inclusion in sports, which can have important consequences for promoting awareness of diversity and equality, as well as for fostering support for and promotion of sports without gender, racial, and interdisciplinary limitations.

کلیدواژه‌ها [English]

  • Sports Media
  • Equality
  • Sports Disciplines
  • Sports Management

مراجع

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مدیریت ارتباطات در رسانه های ورزشی
دوره 12، شماره 3 - شماره پیاپی 47
اردیبهشت 1404
صفحه 169-180

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سابقه مقاله

  • تاریخ دریافت: 24 خرداد 1403
  • تاریخ بازنگری: 03 شهریور 1403
  • تاریخ پذیرش: 11 شهریور 1403

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