مدیریت ارتباطات در رسانه های ورزشی

با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

اصول اخلاقی انتشار مقاله

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

فرایند پذیرش مقالات

اطلاعات آماری نشریه

اخبار و اعلانات

مدل‌سازی تأثیر مصرف رسانه‌ای بر رفتار حامی محیط‌زیست با نقش میانجی آگاهی زیست‌محیطی دانشجویان علوم ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده روان‌شناسی و علوم تربیتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

2 دکتری مدیریت ورزشی، دانشکده علوم ورزشی و تندرستی، دانشگاه تهران، تهران، ایران.

3 استادیار مدیریت ورزشی، گروه علوم ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران.

چکیده

هدف پژوهش حاضر، بررسی تأثیر مصرف رسانه‌ای بر رفتار حامی محیط‌زیست با نقش میانجی آگاهی زیست‌محیطی دانشجویان علوم ورزشی استان سیستان و بلوچستان بود. روش پژوهش، توصیفی-پیمایشی بود و جامعه آماری همه دانشجویان علوم ورزشی استان سیستان و بلوچستان بودند که 271 نفر به‌عنوان نمونه آماری از روش نمونه‌گیری خوشه‌ای انتخاب شدند. ابزار جمع‌آوری داده‌ها شامل پرسش‌نامه‌ استاندارد مصرف رسانه‌ای محمودیان و همکاران (2015)، پرسش‌نامه آگاهی زیست‌محیطی سی و همکاران (2022) و پرسش‌نامه رفتار حامی محیط‌زیست ون و دیو (2022) بود. برای بررسی روایی پرسش‌نامه‌ها از روایی‌های صوری و محتوایی استفاده شد. داده‌ها از طریق روش مدل‌سازی معادله ‌ساختاری با استفاده از نرم‌افزار لیزرل تحلیل شد. تحلیل‌های مدل‌سازی معادله ساختاری، برازندگی الگوی پیشنهادی را تأیید کرد. نتایج حاکی از اثرات مثبت و مستقیم مصرف رسانه‌ای و آگاهی زیست‌‌محیطی بر رفتار حامی محیط‌زیست بود. همچنین اثر مثبت و غیرمستقیم مصرف رسانه‌ای از طریق آگاهی زیست‌‌محیطی بر رفتار حامی محیط‌زیست دانشجویان علوم ورزشی نشان داده شد. با توجه به نتایج پژوهش، یکی از روش‌های ترغیب دانشجویان برای درگیری در رفتارهای فرانقش برای رفتار حامی محیط‌زیست، بهبود و ارتقای آگاهی زیست‌محیطی از طریق استفاده از ظرفیت رسانه‌های اجتماعی و ملی است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Modeling the Effect of Media Consumption on Pro-Environmental Behavior with the Mediating Role of Environmental Awareness of Sports Science Students

نویسندگان [English]

  • MARZIYEH KHALIFEH SOLTANI 1
  • Saeid Jafari 2
  • Bahareh Rahmaniyan Koshakki 3

1 Assistant Professor in Sport Management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran.

2 Ph.D. of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

3 Assistant Professor of Sport Management, Department of Sport Sciences, Branch Shiraz, Islamic Azad University, Shiraz, Iran.

چکیده [English]

The present study aimed to explore the impact of media consumption on pro-environmental behavior, with a focus on the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The research method employed was of a descriptive-survey nature, with the statistical population comprising all sports science students in the province. A sample of 271 students was selected using the cluster sampling method. The data collection instruments included the standard media consumption questionnaire developed by Mahmoudian et al. (2015), the environmental awareness questionnaire by Si et al. (2022), and the pro-environmental behavior questionnaire designed by Van and Dave (2022). Face and content validity checks were utilized to ensure the questionnaires' validity. The data was analyzed using structural equation modeling with Lisrel software, confirming the suitability of the proposed model. The results revealed positive and direct effects of media consumption and environmental awareness on pro-environmental behavior. Additionally, the study demonstrated the positive and indirect impact of media consumption on pro-environmental behavior through environmental awareness among sports science students. Based on the findings, enhancing and promoting environmental awareness through the utilization of social and national media platforms emerges as a persuasive approach to encourage students to engage in extra-role behaviors for pro-environmental conduct.

کلیدواژه‌ها [English]

  • Environmental Awareness
  • Media Consumption
  • Pro-Environmental Behavior
مراجع
  1. Abdi, Z. (2014). The role and function of mass media in planning environmental issues. Social Welfare Scientific-Research Quarterly, 14(55), 315–350. (In Persian)
  2. Ahmad, Z., Hassan, N. M., Khattak, M. N., Moustafa, M. A., & Fakhri, M. (2021). Impact of tourist’s environmental awareness on proenvironmental behavior with the mediating effect of tourist’s environmental concern and moderating effect of tourist’s environmental attachment. Sustainability, 13(23), 12998
  3. Ajzen, I. (1991). The theory of planned behavior: Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  4. Alam, M. M., Lutfi, A., & Alsaad, A. (2023). Antecedents and consequences of customers’ engagement with pro-environmental consumption-related content on social media. Sustainability, 15(5), 3974.
  5. Archsmith, J., Heyes, A., & Saberian, S. (2018). Air quality and error quantity: Pollution and performance in a high-skilled, quality-focused occupation. Journal of the Association of Environmental and Resource Economists, 5(4), 827–863.
  6. Bonnici, T., Briguglio, M., & Spiteri, G. W. (2023). Humor helps: An experimental analysis of pro-environmental social media communication. Sustainability, 15(6), 5157.
  7. Boulianne, S., Lalancette, M., & Ilkiw, D. (2020). School strike 4 climate: Social media and the international youth protest on climate change. Media and Communication, 8(2), 208–218.
  8. Bunds, K. S. (2017). Sport, politics, and the charity industry: Running for water. New York: Routledge.
  9. Chard, C., & Mallen, C. (2012). Examining the linkages between automobile use and carbon impacts of community-based ice hockey. Sport Managment Review, 15(4), 476–484.
  10. Chin, Y. S. J., De Pretto, L., Thuppil, V., & Ashfold, M. J. (2019). Public awareness and support for environmental protection—A focus on air pollution in peninsular Malaysia. Plos One, 14(3), e0212206.
  11. Chung J. (2018). Social Responsibility in Sports. A Call for a Systematic Approach, Journal of Legal Aspects of Sport, 28(2), 138-150.
  12. Duan, W., & Sheng, J. (2018). How can environmental knowledge transfer into pro-environmental behavior among Chinese individuals? Environmental pollution perception matters. Journal of Public Health, 26(3), 289–300.
  13. Edwards, M. B. (2015). The role of sport in community capacity building: An examination of sport for development research and practice. Sport Management Review, 18(1), 6–19.
  14. Fairley, S., Ruhanen, L., & Lovegrove, H. (2015). On frozen ponds: The impact of climate change on hosting pond hockey tournaments. Sport Managment Review, 18(4), 618–626.
  15. Fu, L., Zhang, Y., Xiong, X., & Bai, Y. (2018). Pro-environmental awareness and behaviors on campus: Evidence from Tianjin, China. EURASIA Journal of Mathematics, Science and Technology Education, 14(1), 427–445.
  16. Grasso, M., & Giugni, M. (2022). The Routledge handbook of environmental movements. Oxford, UK: Routledge.
  17. Karami, R., Hijazi, Y., & Rezaei, A. (2019). The role of media and components of environmental education on the environmental behavior of members of environmental non-governmental organizations in Tehran province. Environmental Science Quarterly, 17(1), 195-210. (In Persian)
  18. Khoshfar, Gh., Salehi, S., Wasal, Z., & Abbas Zadeh, M. (2015). Investigating the social factors affecting the environmental awareness of villagers (case study: Jaghregh village, Binalud city), Rural Researches, 6(1), 137-158. (In Persian)
  19. Kousar, S., Afzal, M., Ahmed, F., & Bojnec, S. (2022). Environmental awareness and air quality: The mediating role of environmental protective behaviors. Sustainability, 14(6), 3138.
  20. Leong, C., Pan, S. L., Bahri, S., & Fauzi, A. (2019). Social media empowerment in social movements: Power activation and power accrual in digital activism. European Journal of Information Systems, 28(3), 1–32.
  21. Markle, G. (2019). Understanding pro-environmental behavior in the US: Insights from grid-group cultural theory and cognitive sociology. Sustainability, 11(2), 532.
  22. McCullough, B. P., Orr, M., & Kellison, T. (2020). Sport ecology: Conceptualizing an emerging subdiscipline within sport management. Journal of Sport Management, 34(6), 509–520.
  23. Millington, R. C., & Darnell, S. (2019). Sport, development and environmental sustainability. London: Routledge.
  24. Millington, R., & Darnell, S. (2020). Sport, development and environmental sustainability. London: Routledge.
  25. Pavalache-Ilie, M., & Cazan, A. M. (2018). Personality correlates of pro-environmental attitudes. International Journal of Environmental Health Research, 28(1), 71–78.
  26. Pickering, C., Castley, J., & Burtt, M. (2010). Skiing less often in a warmer world: Attitudes of tourists to climate change in an Australian Ski resort. Geographical Research, 48(2), 137–147.
  27. Prati, G., Albanesi, C., & Pietrantoni, L. (2017). The interplay among environmental attitudes, pro-environmental behavior, social identity, and pro-environmental institutional climate. A longitudinal study. Environment Eduction Research, 23(2), 176–191.
  28. Rashidi, A., & Rashidi, M. (2011). Investigation of the media's role in protecting the environment and their influence on the behavior of people and managers from the perspective of the formation of consumption culture. Mehnesi Farhangi Magazine, 5(55), 33-31. (In Persian)
  29. Rathonyi-Odor, K., Bacsne, E., Muller, A., Bacs, Z., & Rathonyi, (2020). How successful are the teams of the European football elite off the field? CSR activities of the Premier League and the Primera division. International Journal of Environmental Research and Public Health, 17(20), 7534.
  30. Sabzehei, M. T., Qolipur, S., & Adinehvand, M. (2016). Investigating the relationship between knowledge, attitude and pro-environmental behavior of female students of Qom University. Environmental Education and Sustainable Development, 4(4), 5-16. (In Persian)
  31. Shahbazi, T., Shabiri, S. M., & Zandi, B. (2015). Studying the role of mass communication media in teaching environmental issues from the perspective of middle school teachers in Sarpol Zahab city. Environmental Science and Technology Quarterly, 17(2), 95-104. (In Persian)
  32. Shen, M., & Wang, J. (2022). The impact of pro- environmental awareness components on green consumption behavior: The moderation effect of consumer perceived cost, policy incentives, and face culture. Psychology, 13, 580823.
  33. Si, W., Jiang, C., & Meng, L. (2022). The relationship between environmental awareness, habitat quality, and community residents’ pro-environmental behavior—Mediated effects model analysis based on social capital. International Journal of Environmental Research and Public Health, 19(20), 13253.
  34. Ballew, M. M., Omoto, A. L., & Winter, P. (2015). Using web 2.0 and social media technologies to foster proenvironmental action. Sustainability, 7(8), 10620-10648
  35. Mirsafian, H., Kalateh Seifari, M., Akbarnezhad Dehmiani, S., & Katebi, Jahromi, F. (2022). Presenting a model of the role of social media on the entry of female spectators into Iranian football stadiums. Communication Management in Sports Media, 9(4), 57-71.
  36. Thibault, L. (2009). Globalization of sport: An inconvenient truth. Journal of Sport Management, 23(1), 1-20.
  37. Abbaszadeh, M. R., Vazifeh Doost, H., Nasimi, M. A., & Dideh Khani, H. (2022). Identifying and prioritizing the dimensions of electronic word of mouth interpersonal communication of sporting goods consumers on social networks. Communication Management in Sports Media, 10(2), 17-32.
  38. Wan, Q., & Du, W. (2022). Social capital, environmental knowledge, and pro-environmental behavior. International Journal of Environmental Research and Public Health, 19(3), 1443.
  39. Wang, J., Wang, J., & Gao, J. (2020). Effect of green consumption value on consumption intention in a pro-environmental setting: The mediating role of approach and avoidance motivation. Sage Open, 10(1), 21582440209.
  40. Wang, S., Paul, M. J., & Dredze, M. (2015). Social media as a sensor of air quality and public response in China. Journal of Medical Internet Research, 17(3),
  41. Watanabe, N., Yan, G., & McLeod, C. (2023). The impact of sporting events on air pollution: An empirical examination of National Football League Games. Sustainability, 15(6),
  42. Woodhouse, J. L., & Knapp, C. E. (2000). Place-based curriculum and instruction: Outdoor environmental education approaches. ERIC Digest. Retrieved July 17, 2019 from https://files.eric.ed.gov/fulltext/ED448012
  43. Yang, C. L., Huang, C. Y., & Hsiao, Y. H. (2021). Using social media mining and PLS-SEM to examine the causal relationship between public environmental concerns and adaptation strategies. International Journal of Environmental Research and Public, 18(10), 5270.
مدیریت ارتباطات در رسانه های ورزشی
دوره 11، شماره 2 - شماره پیاپی 42
دی 1402
صفحه 77-92
فایل ها
سابقه مقاله
  • تاریخ دریافت: 25 مرداد 1402
  • تاریخ بازنگری: 06 شهریور 1402
  • تاریخ پذیرش: 08 آبان 1402
هم رسانی
ارجاع به این مقاله
آمار