مدل‌سازی تأثیر مصرف رسانه‌ای بر رفتار حامی محیط‌زیست با نقش میانجی آگاهی زیست‌محیطی دانشجویان علوم ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، گروه علوم ورزشی، دانشکده روان‌شناسی و علوم تربیتی، دانشگاه سیستان و بلوچستان، زاهدان، ایران.

2 دکتری مدیریت ورزشی، دانشکده علوم ورزشی و تندرستی، دانشگاه تهران، تهران، ایران.

3 استادیار مدیریت ورزشی، گروه علوم ورزشی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران.

چکیده

هدف پژوهش حاضر، بررسی تأثیر مصرف رسانه‌ای بر رفتار حامی محیط‌زیست با نقش میانجی آگاهی زیست‌محیطی دانشجویان علوم ورزشی استان سیستان و بلوچستان بود. روش پژوهش، توصیفی-پیمایشی بود و جامعه آماری همه دانشجویان علوم ورزشی استان سیستان و بلوچستان بودند که 271 نفر به‌عنوان نمونه آماری از روش نمونه‌گیری خوشه‌ای انتخاب شدند. ابزار جمع‌آوری داده‌ها شامل پرسش‌نامه‌ استاندارد مصرف رسانه‌ای محمودیان و همکاران (2015)، پرسش‌نامه آگاهی زیست‌محیطی سی و همکاران (2022) و پرسش‌نامه رفتار حامی محیط‌زیست ون و دیو (2022) بود. برای بررسی روایی پرسش‌نامه‌ها از روایی‌های صوری و محتوایی استفاده شد. داده‌ها از طریق روش مدل‌سازی معادله ‌ساختاری با استفاده از نرم‌افزار لیزرل تحلیل شد. تحلیل‌های مدل‌سازی معادله ساختاری، برازندگی الگوی پیشنهادی را تأیید کرد. نتایج حاکی از اثرات مثبت و مستقیم مصرف رسانه‌ای و آگاهی زیست‌‌محیطی بر رفتار حامی محیط‌زیست بود. همچنین اثر مثبت و غیرمستقیم مصرف رسانه‌ای از طریق آگاهی زیست‌‌محیطی بر رفتار حامی محیط‌زیست دانشجویان علوم ورزشی نشان داده شد. با توجه به نتایج پژوهش، یکی از روش‌های ترغیب دانشجویان برای درگیری در رفتارهای فرانقش برای رفتار حامی محیط‌زیست، بهبود و ارتقای آگاهی زیست‌محیطی از طریق استفاده از ظرفیت رسانه‌های اجتماعی و ملی است.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Modeling the Effect of Media Consumption on Pro-Environmental Behavior with the Mediating Role of Environmental Awareness of Sports Science Students

نویسندگان [English]

  • MARZIYEH KHALIFEH SOLTANI 1
  • Saeid Jafari 2
  • Bahareh Rahmaniyan Koshakki 3
1 Assistant Professor in Sport Management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran.
2 Ph.D. of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
3 Assistant Professor of Sport Management, Department of Sport Sciences, Branch Shiraz, Islamic Azad University, Shiraz, Iran.
چکیده [English]

The present study aimed to explore the impact of media consumption on pro-environmental behavior, with a focus on the mediating role of environmental awareness among sports science students in Sistan and Baluchestan province. The research method employed was of a descriptive-survey nature, with the statistical population comprising all sports science students in the province. A sample of 271 students was selected using the cluster sampling method. The data collection instruments included the standard media consumption questionnaire developed by Mahmoudian et al. (2015), the environmental awareness questionnaire by Si et al. (2022), and the pro-environmental behavior questionnaire designed by Van and Dave (2022). Face and content validity checks were utilized to ensure the questionnaires' validity. The data was analyzed using structural equation modeling with Lisrel software, confirming the suitability of the proposed model. The results revealed positive and direct effects of media consumption and environmental awareness on pro-environmental behavior. Additionally, the study demonstrated the positive and indirect impact of media consumption on pro-environmental behavior through environmental awareness among sports science students. Based on the findings, enhancing and promoting environmental awareness through the utilization of social and national media platforms emerges as a persuasive approach to encourage students to engage in extra-role behaviors for pro-environmental conduct.

کلیدواژه‌ها [English]

  • Environmental Awareness
  • Media Consumption
  • Pro-Environmental Behavior

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سابقه مقاله

  • تاریخ دریافت: 25 مرداد 1402
  • تاریخ بازنگری: 06 شهریور 1402
  • تاریخ پذیرش: 08 آبان 1402

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