Sport Public Relations
Elham Haghighat; Hossein Abdolmaleki; Mahvash Nourbakhsh; Parivash Nourbakhsh; Ebrahim Alidoust Ghahfarokhi
Abstract
Anti-marketing can be regarded as an effective strategy to reduce the consumption of products that may cause problems for individuals and society. Therefore, the purpose of this study was to investigate the role of public relations in anti-marketing of doping drugs, with mediating factors such as personal ...
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Anti-marketing can be regarded as an effective strategy to reduce the consumption of products that may cause problems for individuals and society. Therefore, the purpose of this study was to investigate the role of public relations in anti-marketing of doping drugs, with mediating factors such as personal networks, public commentary, and physical evidence within Iran’s sports context. This study was applied in terms of purpose and utilized a descriptive-correlational design for data analysis. The statistical population included all athletes and coaches who, according to reports from the National Anti-Doping Agency, had the highest energy use in recent years. Based on the research objectives and using PASS statistical software, the sample size was determined to be 250 participants at an error level of 0.05. The data collection tool was a standardized questionnaire developed by Haghighat et al. (2021). The results indicated that all components examined played a positive and significant role in anti-marketing.
Siavash Khodaparast; Morteza Rezaei Soufi; Maryam Kazemy
Abstract
The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht. The method of research is descriptive-survey. The statistical population of the survey is all people who were sporting in volleyball clubs in Rasht. ...
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The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht. The method of research is descriptive-survey. The statistical population of the survey is all people who were sporting in volleyball clubs in Rasht. Sampling method was selected randomly. Uose to a researcher-made questionnaire consisted of 36 questions. The validity of the questionnaire was confirmed by 12 professors of the field of sports management and the reliability of the questionnaire was confirmed using the Cronbach's alpha coefficient of 0.940. Inferential statistics (Kolmogorov Smirnov). Finally, PLS software version 3 was used for modeling structural equations. The results showed that communication variable had a positive and significant positive effect on the person's willingness to attend (183.0%); The results also showed that the trust variable had a positive and significant effect on the willingness of people directly, and about 20 the percentage of this variable is explained. Also, the specialty variable has a positive and significant positive effect on the person's willingness to attend (323.0%). Finally, the commitment variable has a positive and significant effect on the willingness of the people directly, explaining about 28% of its changes. It can be said that it will be difficult to assess the quality of services before it is consumed. Therefore, the use of oral-to-mouth communication could lead to the presence and re-entry into volleyball clubs.
ghasem mehrabi; faezeh yazdani
Volume 3, Issue 4 , September 2016, , Pages 35-44
Abstract
Objective of this study was to identity of motivation and reasons tattoo in athletes. Methods of this study was a descriptive, in terms of data collection was survey. The population consisted of talented athletes that were over 12 years of age, Therefor, 223 professional athletes that have top condition ...
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Objective of this study was to identity of motivation and reasons tattoo in athletes. Methods of this study was a descriptive, in terms of data collection was survey. The population consisted of talented athletes that were over 12 years of age, Therefor, 223 professional athletes that have top condition select as sample. Measuring tools was one researcher-made questionnaire (27 questions), with content validity of the tools was confirmed by experts, and tools reliability was obtained using Cronbach's alpha as α = 0.87. Factor analysis, with a varimax rotation was used to analyze the data. According factor analysis, 27 items having appropriate factor loading were stand in 4 express individuality, aesthetics, social/group cohesion, conveying a personal message. Result showed that express individuality factors had most important (%23.890 of variance) and conveying a personal message had least important (%7.771 of variance) in explanation of motivation and reasons tattoo in athletes.K
