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Sport Advertising
The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network)

Nadia Kahrizi; Mohamad Piri; Javad Karimi

Articles in Press, Accepted Manuscript, Available Online from 03 July 2024

https://doi.org/10.30473/jsm.2024.69275.1801

Abstract
  Social media is used as a platform to carry out marketing and advertising activities. The present study was designed and implemented with the aim of investigating the role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case ...  Read More