Akbar Jaberi; Zakieh Manzeli
Abstract
The purpose of this study was to investigate the effect of media literacy on self-control of football fans with respect to the mediating role of cultural capital. The present study is a quantitative, cross-sectional and correlational study that has been conducted in the field. The statistical population ...
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The purpose of this study was to investigate the effect of media literacy on self-control of football fans with respect to the mediating role of cultural capital. The present study is a quantitative, cross-sectional and correlational study that has been conducted in the field. The statistical population of the study included football fans who were active in cyberspace. 388 fans of Iranian Premier League teams were selected as a statistical sample using purposive sampling method based on Krejcie & Morgan table. After distributing the questionnaires, 388 questionnaires were completed and collected completely and structural equation modeling (PLS) test was used to test the research hypotheses. The results showed that media literacy has a significant effect on self-control (β= 0.394) as well as on the cultural capital of football fans in cyberspace (β= 0.399). Based on the results, the effect of cultural capital on the self-control of football fans in cyberspace was reported to be significant (β= 0.337) and it was shown that media literacy has a significant effect on the self-control of football fans in Virtual space with the mediating role of cultural capital (β= 0.221). The value of the GOF index also indicated the proper fitness of the research model.
Sports Media
Ramin Gholipoor; Habib Mohammadpour Yaghini; mohammadrahim najafzadeh; Jafar bargi Moghadam
Abstract
The aim of the current research was to design a model for shaping the citizenship behavior of football fans based on the role of social media. This applied and qualitative research is based on grounded theory with Strauss and Corbin's approach. The statistical population included professors of sports ...
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The aim of the current research was to design a model for shaping the citizenship behavior of football fans based on the role of social media. This applied and qualitative research is based on grounded theory with Strauss and Corbin's approach. The statistical population included professors of sports management, sociology and psychology, managers of sports organizations, as well as specialists and activists in the field of social media, 21 of whom participated in research interviews using the snowball method and considering theoretical saturation. The research tool was a semi-structured interview and its validity and reliability were confirmed by using Guba and Lincoln (1985) indices, including validity, transferability, reliability and verifiability, and the retest reliability was 0.89. Data were analyzed using three-stage open, central and selective coding. The results of the research showed that hooliganism, the importance of directing and controlling the crowd and the ability of social media as causal factors; structural factors, management factors and social factors as background factors; socio-cultural factors, economic factors and political factors as intervening factors; educational, management strategies, reforming media, motivational, security and needs assessment policies as a strategy and social development, quality improvement, sports development and injury reduction are the consequences of shaping the citizenship behavior of football fans by relying on the role of social media. Therefore, managers of football clubs and stadiums can use social media to improve and shape the citizenship behavior of their fans.
Abed Mahmoudian; Saeed Sadeghi Boruojerdi; Mojtaba Ghasemi Siani; Ako Ibrahim Faqe Mahmoud
Abstract
The purpose of the present study was to examine moderating role of using Instagram in relationship between involvement with the team, Attachment and the fans loyalty ) Case Study: Persepolis football team). The research method was descriptive-correlational. The statistical population consisted of all ...
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The purpose of the present study was to examine moderating role of using Instagram in relationship between involvement with the team, Attachment and the fans loyalty ) Case Study: Persepolis football team). The research method was descriptive-correlational. The statistical population consisted of all students of Persepolis fans football team in University of Kurdistan, that 420 of them were selected as statistical sample. The questionnaires of sports involvement dimensions by Kyle et al. (2003), attachment from Funk and James (2006), loyalty by Baer et al. (2008) were used, that its formal and content validity was by experts and their internal consistency was confirmed through alpha Cronbach, and structural equations and linear regression were used to test the hypotheses. The results showed that the involvement with the team, with a regression coefficient of 0.24, had a positive effect on the team's dependency variable, and also dependency variable of the team with a 0.50 regression coeficient, had a positive and meaningful effect on fans’ loyalty. Also, the team involvement variable without the use of the Instagram, predicts 14% of the variance of the team's attachment, which increases by 3.5% in the presence of Instagram, that is, 17.5% of increasing. Theoretically, the results of this research highlight the importance and application of the social media platform and the production of optimal content in the team marketing strategies. Scientifically, it is suggested to the sport team managers, by strengthening their relationships with fans through Instagram, increase the likelihood of involvement, dependence and loyalty of their
Zahra Pourhoseyn; Fatemeh Abdavi; Vajiheh Javani; Sajjad Pashaie
Abstract
The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The statistical population of the study consisted of supporters of football teams, who use social networks. 376 people were selected ...
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The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The statistical population of the study consisted of supporters of football teams, who use social networks. 376 people were selected as the statistical sample. To collect data, a valid and reliable questionnaire was used. To analyze data SPSS and AMOS was used, and path analysis was applied to determine the direct and indirect effects of the research variables. The results of path analysis showed that there is a significant positive correlation between independent variables and mediators with the variable of propagation as a dependent variable. In general, clubs should increase the attachment of fans to the brand, to identify the personality traits of the club, reflect these features in their brand management strategies as well as adapting these features to the personality traits of the fans and this will lead to positive word of mouth advertising in the community and virtual networks for the club
eskandar hoseinpoor; morad ali niazipoor; seyed mohammad kashef; godratolah bagarei; yosef mangashti
Volume 2, Issue 1 , November 2014, , Pages 10-17
Abstract
The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r ...
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The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r =0.91). Because of special conditions and limitations, a total of 100 football fans who had at least one previous sport hooliganism history (everybody were arrested more than once by the Police was) were randomly selected from among those who answered the questionnaire. The KMO test was used to investigate the suitability of elements for socialization process which was followed by the GAMA test and C coefficient to assess the likely correlations. The results showed a significant correlation between the degree of media impact on spectators and the hooligan behavior (P.