Fatemeh Zohrabi; Reza Saboonchi; Hamid Foroughipour
Abstract
The purpose of this research is to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is an applied research.It was carried out qualitatively and through ...
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The purpose of this research is to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is an applied research.It was carried out qualitatively and through in-depth interviews. The research method used is Grounded Theory (Foundation Data Theory). The statistical population of the study consisted of 17 professors and experts in sport marketing and 11 marketing and sales representatives of manufacturer companies of sporting goods who interviewed by snowball method. Finally, the data from the interviews were analyzed using the Grounded Theory method through three stages of coding. The results of coding in the end of the 6 main categories include the causal conditions (supervisor-policy making-occupational-economic), underlying conditions (modelling -lifestyle-ICT development-environmental learning), mediating conditions (technical -information, legal-cultural), strategies (law-manpower-equipment-localization), outcomes (economic-structural-cultural-environmental) and the main phenomenon of electronic commerce implementation in the sport sector of the country. The results of the research play an important role in targeting the customer-oriented activities of the internet world in the manufacturing sector of the sports industry in Iran.
arash zarei; Alireza Zare; Hosein Mansouri
Abstract
The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected ...
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The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected by simple random sampling. The Beckville & Michel Questionnaire, 2003 and David Yan et al., 2012 were used as the measurement tools. Face and content validity were evaluated by several sports management professors and PhD students. Reliability, convergent validity, and divergence validity indicated the construct validity of the model. The results showed that there was a significant relationship between free samples, discounts and shopping habits. Also, there was a significant relationship between physical environment, social environment and sales promotion. Finally, there was a significant relationship between sales promotion and shopping habits; Customers in personal sales are the key to success in marketing planning and management under current circumstances
Vali Mohammad Darini; Hamideh Sadeghi; Ehsan Namdar
Volume 5, Issue 4 , July 2018, , Pages 63-78
Abstract
Customer satisfaction is essential for the survival of any organization, and various measures have been considered, including customer relationship management and service quality improvement. In this study, the relationship between customer satisfaction and electronic customer relationship management ...
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Customer satisfaction is essential for the survival of any organization, and various measures have been considered, including customer relationship management and service quality improvement. In this study, the relationship between customer satisfaction and electronic customer relationship management according to the role of mediator of the quality of electronic services Been paid. The research is purposeful, applied and in terms of strategy, solidarity. Therefore, a general hypothesis and three partial hypotheses are formed and all assumptions are confirmed and the relationship of the relationship is positive for all the assumptions. The statistical population in this research includes those who have had the experience of purchasing sporting goods electronically from DJ's and Bamilo sites; the distribution of questionnaires was conducted at Ferdowsi University of Mashhad. The number of societies is 26,000 and the number of Morgan table is considered equal to 382 people. Reliability and validity of the questionnaires were verified by Krone Bachel's alpha and confirmatory factor analysis (Kronbach's alpha of each questionnaire was more than 0.7 and factor load for questions above 0.5). The results show that the management of customer relationship with quantity and There is more to apply, and electronic services will be more quality, more customer satisfaction than buying sports products electronically.