In collaboration with Payame Noor University and Iranian Scientific association of sport management
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The Role of Social Media Marketing Activities on Sporting Goods Purchase Intention Through Brand Equity (Case Study: Merooj Brand)

bahman tayebi; vahid saatchian; Amin Dehghan Ghahfarokhi

Volume 10, Issue 2 , February 2022, , Pages 62-71

https://doi.org/10.30473/jsm.2022.59833.1548

Abstract
  The purpose of this study is investigation the Model of Social Media Marketing Activities on purchasing intention of sports products through brand equity. The method of this research, was descriptive- correlation. Statistical population includes customers of Merooj products which they are members of ...  Read More