The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers

Articles in Press, Accepted Manuscript, Available Online from 19 May 2024

10.30473/jsm.2024.68725.1783

Hassan Khorsandi; Ehsan Asadollahi; Shahryar Kharazian

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The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network)

Articles in Press, Accepted Manuscript, Available Online from 03 July 2024

10.30473/jsm.2024.69275.1801

Nadia Kahrizi; Mohamad Piri; Javad Karimi

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Investigating the Mediating Role of Attitude towards Advertising and Brand in the Relationship between Animated Advertising and Real Personalities in Attracting and Intending to Purchase Sports Goods Consumers

Volume 11, Issue 2, January 2023, Pages 130-145

10.30473/jsm.2022.64092.1621

ali asgar; sirous ahmadi; Azadeh alinezhad

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Analysis of the Impact of Media on Consumer Attitudes toward the Brand and PurchaseIntention (Case Study: Sports Apparel Manufacturer Majid)

Volume 5, Issue 1, February 2018, Pages 63-72

Mostafa Moghadas; Masoumeh Kalateh Seyfari

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• PDF 416.7 K