Communication Management in Sport Media

In collaboration with Payame Noor University and Iranian Scientific association of sport management

Current Issue

By Issue

By Author

By Subject

Author Index

Keyword Index

About Journal

Aims and Scope

Editorial Board

Publication Ethics

Indexing and Abstracting

Related Links

FAQ

Peer Review Process

Journal Metrics

News

Volume 11 (2023-2024)
Volume 10 (2022-2023)
Volume 9 (2021-2022)
Volume 8 (2020-2021)
Volume 7 (2019-2020)
Volume 6 (2018-2019)
Volume 5 (2017-2018)
Volume 4 (2016-2017)
Volume 3 (2015-2016)
Volume 2 (2014-2015)
Volume 1 (2013-2014)

Keywords = Internet Advertising

Number of Articles: 2
Sport Advertising
Analyzing the Ambush Marketing in Iranian Football Media (Case Study: The 2019 Asian Cup)

mohsen armaghani; mehdi rasooli

Volume 10, Issue 4 , July 2023, , Pages 104-117

https://doi.org/10.30473/jsm.2022.61997.1586

Abstract
  The objective of this research is to analyze ambush marketing in Iran's football, AFC Asian Cup 2019. This research is applied in terms of purpose. The research method is mixed (quantitative and qualitative content analysis). The statistical population in the first section is the media that had carried ...  Read More
Presentation a Model of the Impact of Internet Advertising on Use of Services

Masoud Freydoni

Volume 5, Issue 4 , July 2018, , Pages 79-88

Abstract
  The main objective of the study was to investigate the impact of Internet advertisement on Use of services for Gym in Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster ...  Read More