Masoumeh Kalateh Seifari; Masoume Mohammadi
Abstract
The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, ...
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The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, coaches players and referees of Iranian primary football league as well as university professors. sampling was done purposive and people were under semi-structured interviews. then the data from 14 interviews were analyzed with using the Grounded Theory. In the axial coding phase the codes from interviews were became into 129 distinct codes after the clearance. By reviewing and comparing these codes, it was found that all of the codes can be divided into 60 concepts and 5 main category: in the way that the nature of football has 17 concepts, the League's capabilities has 19 concepts, the National Media Capacities has 10 concepts, the category of Navad program has 3 concepts and the category of powerful executive of program has 8 concepts. In addition to 3 concepts were identified as concepts in the category of popularity and acceptance of Navad program. Furthermore 5 categories were identified in consequences section. Finally The results show the promotion of marketing of Iranian football. The suggested model of research showed that a successful football history program will lead to the increase of primary league audience and will have material and spiritual benefits and will be an important step towards professional of Iranian football clubs.
Rasool Nazari; Elham Andalib
Abstract
The purpose of this study was to predict customer attraction through marketing mix elements and the use of ICT at private Sport clubs. The present research is applied research. The statistical population was include of all Isfahan professional club clients. Based on the Cochran formula, a sample of 384 ...
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The purpose of this study was to predict customer attraction through marketing mix elements and the use of ICT at private Sport clubs. The present research is applied research. The statistical population was include of all Isfahan professional club clients. Based on the Cochran formula, a sample of 384 people was selected as the statistical sample. In order to collect information, Moghimi marketing mixing questionnaire (2010), researcher made questionnaire of information technology and customers’ attraction were used. After verifying the face and content validity of the questionnaires by experts, reliability was calculated through Cronbach's alpha, respectively. Route analysis of structural equations was used to analyze the findings. Findings showed that the fitting of the structural model of the coefficients t for all research relationships is proper. In general, it can be admitted that the combination of marketing and the use of information technology directly affects the process of attracting and retaining customers of private clubs, so it is recommended that managers use these strategies to highlight the competitive advantages of clubs through use of physical and virtual space in the job.
Salman Jafari; Bahram Akbari; Sana Mohammad alizad Rafie
Volume 5, Issue 1 , February 2018, , Pages 15-26
Abstract
The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of ...
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The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of sports clubs Tabriz city and the research sample were selected 68 Senior managers for available samples from different areas of the Tabriz city. It is used from questionnaire Self-made (1395). For analysis of data, It is used of tests and students- T test, Fridman, pearson correlation coefficient and two-variable regression. The results of this research show that: Internet has effect on marketing mix companies sponsors of sport clubs city of tabriz. There is a significant difference between Prioritize the components of marketing mix companies sponsors of sport clubs city of tabriz that in the meantime is advertising components in first ranks and place components in end ranks. Also, there is significant correlation between the components marketing mix companies sponsors of sport clubs city of tabriz. The overall conclusion that using the Internet can cause improve marketing mix companies are sponsors of sport clubs.