Sports Media
Akbar Jaberi; Zakieh Manzeli
Abstract
The aim of this study was to investigate the effect of media literacy on the self-control of football fans, with the mediating role of cultural capital. This study was a quantitative, cross-sectional, and correlational research conducted in the field. The statistical population consisted of football ...
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The aim of this study was to investigate the effect of media literacy on the self-control of football fans, with the mediating role of cultural capital. This study was a quantitative, cross-sectional, and correlational research conducted in the field. The statistical population consisted of football fans active in cyberspace. A total of 388 fans from Iranian Premier League teams were selected as the sample using purposive sampling based on Krejcie and Morgan's table. After distributing the questionnaires, 388 valid and complete responses were collected.
Structural Equation Modeling (PLS) was employed to test the research hypotheses. The results indicated that media literacy had a significant effect on self-control (β = 0.394) and on the cultural capital of football fans in cyberspace (β = 0.399). Additionally, cultural capital significantly influenced the self-control of football fans in cyberspace (β = 0.337). It was also found that media literacy significantly affected the self-control of football fans in virtual spaces, with cultural capital serving as a mediating variable (β = 0.221). The value of the Goodness of Fit (GOF) index further confirmed the appropriate fit of the research model.
