Arefeh Ghanbari firoozabadi; Sara keshkar; Gholam Ali Kargar
Volume 5, Issue 2 , February 2018, , Pages 79-88
Abstract
The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks ...
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The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks that had sport sponsorship were formed the population of this research (19 banks). All of the population were considered that it was possible to provide to collect data from 18 banks. The results demonstrated that media promotion is one of the goals and achievements of banks in sport sponsoring, which includes informational and advertisements codes. furthermore, banks also face media constraints in sport sponsoring, which are Legal Advertising Limitations and informational, and the lack of indorsement and cooperation of officials and athletes. In order to encourage new sponsors to join the sport sponsorship and retain existing sponsors in this field, following points can be taken into account: considering the media promotion as one of the goals and achievements of sponsors in sport sponsoring and strengthen its and try to remove their constraints which are related to media promotion.
Zynalabedin Fallah; Mohammad Ali Aghakhani
Volume 3, Issue 4 , September 2016, , Pages 69-76
Abstract
The aim of this research was to study the effect of mass media (TV, radio, newspapers, magazines, satellite, internet and cinema) on financing of the sport boards in Golestan Province. The research adopted a descriptive method and was carried out as a field study. The statistical population consisted ...
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The aim of this research was to study the effect of mass media (TV, radio, newspapers, magazines, satellite, internet and cinema) on financing of the sport boards in Golestan Province. The research adopted a descriptive method and was carried out as a field study. The statistical population consisted of 184 of the sport boards members of Golestan Province. Using the simple random sampling and using Cochran Equation, 127 people were selected. To gather the data we used researcher-made questionnaire which was submitted to teachers and sports management professors to confirm the content validity. The tool reliability was gained through the Cronbach's alpha 0.89. To analyze the data, descriptive and inferential statistical methods were used. The results showed that TV programs, magazines and internet content have the highest impact on financing of the sport boards. And cinema, satellite, radio broadcasts and newspapers contained have the lowest impact on financing of the sport boards of Golestan Province.