ali mohsenifar; morteza dousti
Abstract
Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the ...
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Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting. This was an applied research, and the method for collecting information and data was in a desk (library) way and, based on advertising tariffs, obtained from the IRIB website. Then, using the data obtained from the advertising tariff, Data analysis is based on Excel software. The results indicate that IRIB's revenue from advertising of NAVAD program in the year 2018 was $ 5 billion and 400 million Tomans per week, $ 21 billion and 600 million Tomans per month, and $ 1 trillion and 123 billion and 200 million Tomans per year, respectively. Thus, according to the research findings, IRIB officials are suggested to increase their advertising revenue from ads of the program with an emphasis on planning and re-broadcasting the NAVAD program from Channel 3 (TV 3).
Arefeh Ghanbari firoozabadi; Sara keshkar; Gholam Ali Kargar
Volume 5, Issue 2 , February 2018, , Pages 79-88
Abstract
The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks ...
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The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks that had sport sponsorship were formed the population of this research (19 banks). All of the population were considered that it was possible to provide to collect data from 18 banks. The results demonstrated that media promotion is one of the goals and achievements of banks in sport sponsoring, which includes informational and advertisements codes. furthermore, banks also face media constraints in sport sponsoring, which are Legal Advertising Limitations and informational, and the lack of indorsement and cooperation of officials and athletes. In order to encourage new sponsors to join the sport sponsorship and retain existing sponsors in this field, following points can be taken into account: considering the media promotion as one of the goals and achievements of sponsors in sport sponsoring and strengthen its and try to remove their constraints which are related to media promotion.