In collaboration with Payame Noor University and Iranian Scientific association of sport management
Volume 11 (2023-2024)
Volume 10 (2022-2023)
Volume 9 (2021-2022)
Volume 8 (2020-2021)
Volume 7 (2019-2020)
Volume 6 (2018-2019)
Volume 5 (2017-2018)
Volume 4 (2016-2017)
Volume 3 (2015-2016)
Volume 2 (2014-2015)
Volume 1 (2013-2014)
The role of social media on the success and continuity of private sports clubs

Fatemeh Javadi; Adel Afkhar; Majid Solimani

Articles in Press, Accepted Manuscript, Available Online from 20 April 2024

https://doi.org/10.30473/jsm.2022.65165.1661

Abstract
  The current research was designed and implemented with the aim of the role of social media on the success and continuity of private sports clubs. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research ...  Read More

Sport Advertising
The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network)

Nadia Kahrizi; Mohamad Piri; Javad Karimi

Articles in Press, Accepted Manuscript, Available Online from 03 July 2024

https://doi.org/10.30473/jsm.2024.69275.1801

Abstract
  Social media is used as a platform to carry out marketing and advertising activities. The present study was designed and implemented with the aim of investigating the role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case ...  Read More

Presentation a Model of the Impact of Internet Advertising on Use of Services

Masoud Freydoni

Volume 5, Issue 4 , July 2018, , Pages 79-88

Abstract
  The main objective of the study was to investigate the impact of Internet advertisement on Use of services for Gym in Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster ...  Read More